Franchises That Appeal to Millennials
The Baby Boomers have been the consumers to care about for a while now. But the Millennials are nearly as large a generation as the baby Boomers, and they are becoming a purchasing force to be reckoned with.
Read More Sales People Are Not Automatons!
Every customer is different, every individual involved in a buying decision is different. Our ability to engage each person in ways appropriate to them is critical.
Read More Why Automating Your Social Media Needs Matters
Social media is one of the most effective marketing channels that are available today. It enables you to make your brand visible to potentially millions of people and establish closer relationships with your target consumers.
Read More Small Businesses Can Challenge the Big Boys
Remember the story of David and Goliath? Your small business may not have an immediate need to take down a giant corporation that’s like a Goliath, but it would be nice to know your small company presents some kind of challenge.
Read More Focus on Profits is Not Enough for a Great Business
It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit.
Read More Two Reasons to Attack Critical Issues First
There are two reasons to consider reordering your priorities to attack your most critical issues first, before the easiest ones to knock off the list.
Read More 5 Things Every Entrepreneur Should Know About Contracts
No matter the industry, contracts are essential in business. If you plan to start your own business, you will have contracts with clients, employees, and third party entities in order to protect your company and agree on terms and services.
Read More Is Your Health Insurance Expected to Spike in 2015?
As the New Year’s bells toll—are your resolutions made? What about your responsibilities if you’re a small business owner? Are your budgets set, changes made, numbers calculated?
Read More 4 Ways to Prepare Your Biz for 2015
The purpose of your business plan is to keep you in line with company goals and objectives. If those have changed, you need to tweak that plan. And your marketing plan likely needs some updating as well, since there are new marketing tools cropping up all the time.
Read More Is Your Phone System Mobile Enough?
How up to date is your small business phone system? When you’re running a small business, the right phone system is key to smooth and efficient operations.
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