What Types of Insurance Does Your Small Business Need?
It’s never been easy running a small business. The risks you face as an entrepreneur start to affect you the day you register and get started. These risks need to be dealt with at the earliest, preferably before you hire your very first employee. Thankfully, there is a clear and simple way to deal with…
Read MoreCrafting Emails to Connect with Your Buyer Personas
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong. All brands who elect to implement email marketing strive to craft emails that drive recipients…
Read MoreDid You Lower the Bar for Your Business?
You’ve done it. You successfully own a franchise or new business and the first three years have passed without too much trouble. Now 10 years…15…20, each with its own unique opportunity to keep your business perspective fresh and exciting. How do you stay motived and keep your passion thriving? Related Article: 6 Key Business Goals…
Read More7 Tips to Deal with Unhappy Customers and Improve Customer Experience
No one likes to receive a complaint—but complaints are worth their weight in gold if an organization learns from them and then uses the information to improve the customer experience. Customer complaints can be used to build a better customer experience and turn a dissatisfied customer into a raving fan. A good response to a…
Read More3 Things You Need to Know About Government Business Loans
If you are thinking about starting your own business and have discussed it with anyone, chances are you have been told that you can get loans from the government. This is true, but maybe not in the way you think. First, the government does not directly make loans to small business owners. There is no…
Read More4 Ways to Accelerate B2B Lead Acquisition
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting…
Read MoreHow to Practice Sticktoitiveness and Succeed in Business
Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition: noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness Example: The only way she has published so many books is through stick-to-it-ive-ness. Funny how the example above matches my blog post today… perfectly! It is with great joy that I officially announce the addition…
Read MorePolicies Drive Away Your Best Folks!
Man consists of two parts, his mind and his body, only the body has more fun. ~Woody Allen Policies are necessary for so many reasons, especially in the HR area where lawsuits are running rampant. However, you can—and most firms do—have way too many policies. A policy is defined as “a definite course of action…
Read More3 Ways to Improve Your Budgeting and Forecasting
Budgeting and forecasting are two of the most important financial exercises performed by businesses, regardless of their size. Unfortunately, they are also two exercises that many businesses fail to perform accurately or efficiently. The biggest common problem is that most budgets and forecasts are created without any room for flexibility. Managers are told at the…
Read MoreLocal SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…
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