Learning the ABCs of the BBB
For curious and questioning consumers everywhere, the Better Business Bureau serves as a beacon, guiding them on their purchasing paths. Known as the “BBB,” the Better Business Bureau is an entity established more than 100 years ago to protect consumers—and to protect business owners. The BBB sets high ethical standards for business conduct and actually…
Read MoreHow to Get People to Take Action
Leaders often struggle to take action themselves, and so getting others to take action can be tough. Whether it be your hostess, a new consultant, your leaders or even yourself, understanding the steps on how to get people to take action will help! How to Get People to Action It is a 3-step process to…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute and deliver powerful results! Without further ado, let’s get to it. 6. Remarketing This one is pretty easy to follow…
Read MoreHow Do You Answer Customer Phone Calls?
Look through your customer’s eyes. Are you the solution provider or part of the problem? ~Marlene Blaszczyk Call centers or ways to communicate with a business from a customer’s perspective are so important. However, many companies feel their call centers are a good place to cut costs, but this decision is based on flawed logic.…
Read MoreWhy Mobile Matters to Your Franchise
Franchises are in a unique position in the market. Your franchise feels like a corporation because there is a large corporate entity backing the business. However, it’s primarily local. You rely on your local customers to bring you business, patronize your shop, and help you earn the living you always imagined you would. You’re probably doing…
Read MoreIs Some Revenue Better Than No Revenue?
The knee jerk reaction to the question, “Is some revenue better than no revenue,” is probably a resounding, Duuuuhhhhhh, well why wouldn’t it be??! But let me provide a little context. I just had an exchange with a reader commenting on a post I wrote a couple of years ago, We Can’t Ignore Poor Performers! One…
Read More4 In-the-Office Secrets to Better Work/Life Balance
Striking the right balance between work and life is a challenge for all workers. It takes considerable effort to successfully combine work, family, and personal life commitments. While your busy schedule and various commitments may not give you a lot of wiggle room, you can make a few changes in the office to help tip…
Read More7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon.…
Read MoreAre You Leveraging Industry Awards in Your Marketing Strategy?
Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige and messaging for small businesses. Are you missing marketing opportunities because you’re not applying for awards and competitions? Most industries…
Read More5 Techniques to Hone in on Your Target Market
Finding a target market is not only helpful; it’s a critical part of the process of achieving lift-off for your company. After all, without customers, you have no business. When people ask, “How’s business?” they’re typically referring to the amount of customer turnover you’re receiving. So, it is eminently important to understand who you want…
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