Small Biz Interview: SmartyPants Vitamins
How does one transition from biometric anti-terrorism technology to the world of health and wellness? The two are not that unrelated, in fact. Courtney Nichols Gould has a passion for complex environments that require problem-solving at many levels, but on a deeper level, she’s always craved to help people in a tangible way. These motivations…
Read MoreSafety First: How to Test Your Cloud Backup Solution
More and more businesses seem to have their head in the “cloud” these days. A new survey shows that small- to medium-sized businesses (SMBs) who use cloud backup storage recognize its positive values, overcoming unsubstantiated rumors of massive security failures to recognize the service for what it is—a scalable and secure backup option uniquely beneficial…
Read MoreAre You Planning to Get Engaged?
Whether you are single or married, you may need to get engaged this year! According to a Gallup Study on the State of the American Workplace there is a definite link between employee and customer engagement to customer growth and even to EPS. When Gallup examined engagement by job position, they found customer service employee level of…
Read MoreA Losing Strategy: “Our Product is Better Than Theirs”
The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. Read more on sales enablement here. There was a lot wrong with…
Read MoreDon’t Be Held Hostage by an Employee
Understand that most problems are a good sign. Problems indicate that progress is being made, wheels are turning, you are moving toward your goals. Beware when you have no problems. Then you’ve really got a problem… Problems are like landmarks of progress. ~Scott Alexander One problem with which some business owners or managers continually struggle…
Read More3 Pillars of All Successful Organizations
I like ideas that are easy to remember. That is one key reason why I often use memory hooks—something that helps me remember more complicated ideas. One memory hook that is always popular is the 3-legged stool. When one leg is weak, uneven—or worse, missing—the stool loses its ability to perform effectively. The 3-legged stool…
Read MoreThe Elon Musk Way: From Small Startup Entrepreneur to Tech Mogul
Elon Musk. It’s a name that’s sure to be remembered for generations to come. The reason why his name isn’t in history books yet is because said history is currently being written. Born in South Africa, he showed from an early age that he had an interest in accumulating knowledge, engaging in reading sessions as…
Read MoreHow Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to marketing success. An event can help expose your brand to a wider audience, inform people what your business is all…
Read More4 Times Your Business Needed Unified Communications
Lately, there’s been significant hype about what unified communications is and isn’t, but what’s more important is what it can do for companies: its impact on the business itself as well as its processes. Unified communications has two main objectives in the business context: providing ability to access a wide variety of communication channels from…
Read MoreThe 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media almost instantly. As such, you may have to deal with that experience being publicized to many of your customers or…
Read More