Filed a Tax Extension? Do These 5 Things Before the October Deadline
Some of us just need to buy a little extra time when handling our IRS tax obligations each year. If you are part of this group this year and you filed for an extension of time to pay your tax bill, your 6-month grace period is almost up. Consider a few easy things you can…
Read MoreUsability Testing Might be the Key to Your Mobile App’s Success
As clients, we tend to look away or frown when someone mentions marketing. ‘It’s manipulative, they’re just trying to sell you things you don’t need’ & so on. But as business professionals, we understand completely the use of marketing and that while it has the purpose of selling, it doesn’t shove a product down the…
Read More7 Ways to Find Your Mentor
Running a small business is hard work, and having the right mentor can mean the difference between struggling and succeeding. A mentor has the connections that you haven’t yet developed, and is able to see a few more steps into the future with relative ease. Everyone could benefit from a little more guidance, so it…
Read MoreHow to Avoid “Death by Meeting”
Imagine yourself with a calendar requiring you to be in six meetings in a day. Day after day. How long would it take to induce you to rethink your use of time—and that of the others sitting (or standing) beside you? More important, how long would it take to realize that there is something wrong…
Read MoreHow to Know When to Sell Your Online Business
A couple of years ago, one of our customers lost over $96,000. He lost this money because he missed the signs it was time to sell his business. Early in 2007, Jorge started a website that quickly established an audience, found sponsors and advertisers, and grew into a trusted resource for thousands of readers. Fast forward to…
Read MoreOnline Reviews: The Value of 5 Stars to Your Business
A rising number of consumers are looking toward online reviews to help them decide what products, services, and companies to spend their money on. This means that businesses are now scrambling, dedicating resources toward establishing a positive online presence. How do consumers use reviews to make decisions and what practices can your business follow to…
Read MoreSolve These 4 Common Management Challenges
Every business faces specific management problems. Each business requires new product and service offerings as well as constant innovation. More so, while the number of qualified candidates has shrunk; staffing expectations have become more demanding than ever. There are also other daily demands that managers must juggle to stay in line with the legal requirements…
Read MoreThe Art of Selling to Women
Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to take that science and use it as a filter to think about how to create marketing that resonates with your female…
Read More3 Inbound Marketing Insights from the State of Inbound 2016 Report
It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. The vast majority (85%) of the study’s 4,500…
Read MoreAre You Getting Your Fair Share of Startup Equity?
I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. So the first question I usually get is what percent of the company or equity…
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