How to Mentor Your Employees
No business owner wants to look around the office and see a bunch of bored, lazy employees who are all but falling asleep at their desks. Aside from making good hiring decisions, what else can you do as a boss to make sure your employees stay dedicated, passionate, and hard-working? One key thing to keep…
Read MoreHow Small Businesses Can Harness IOT
When it comes to competing with big businesses, small businesses often don’t have the resources or budget to warrant working at such a high capacity. However, modern technology can help small businesses rank in the big world. More specifically, the internet of things can help small businesses function on a macro-level. The internet of things…
Read MoreAre You Coping Well with an Ever-Changing Workforce?
In the past, employees would often commit to one company for many years and work their way up the career ladder. However, the working world has changed and has welcomed the rise of millennial workers, who are simply not ready to commit to one business for the next 20 years. Instead, they will spend time…
Read MoreDoes Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could help you increase the number of…
Read MoreWhen Less is More!
We have a complexity crisis in our organizations. There is no place where it hits harder than in the sales organization. Just think of what sales people face every day: They have the complexity of working with their customers, each struggling with and managing their own complexity. Multiply that by the number of customers, deals,…
Read MoreFreelancer or Agency: Which is Right for Your Content Needs?
Looking for some help with your website design or copy? As a business owner, you are going to need help from time to time (or all the time) to keep up. Outsourcing work can be one of the best ways to grow your business while also keeping your sanity. After all, there are only 24…
Read More9 Best Practices for Viral Growth
Every startup company you’ll ever find will always be aiming to reach the same common goal: Growth. But not just any kind of growth, they want solid, constant, fast, and profitable growth. In other words, they are all after viral growth. There is a magic moment in a startup company’s trajectory in which growth rates…
Read MoreInsincerity is Not Good for Your Brand
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely happens by accident. In any brand process, part of the process should be about helping your employees understand and internalize…
Read MoreWhy You Should Consider On-Hold Marketing Messages for Your New Business
You’ve just started a new business and you’re in the process of establishing your name in the industry. Maybe you have considered plenty of marketing tactics and you’ve equipped yourself to handle customers at different touch points. With the popularity of digital marketing and social media, you might be concentrating most of your efforts on…
Read More10 Myths vs. Reality on Business Plans and Startup Investment
I gather from a stream of emails I’ve received that there are a lot of misconceptions on the relationship between a business plan and getting seed money and/or angel investment. So here’s a list of reality checks to apply to all those lists. Business plans are necessary but not sufficient. Even a great business plan…
Read More