How to Use Company Culture to Attract Top Candidates
As startup owners, my managing partner Andrew Fayad and I know too well the Catch-22 that can affect small companies. To excel, startups need powerful hires who are experienced and innovative, but it’s hard to entice executive-level professionals to swap name-brand careers for something more obscure. At our company, we’ve successfully attracted an executive team…
Read MoreWhat Franchise Expenses Are Tax Deductible?
It’s everybody’s favorite time of year: tax time! [Collective groans from the audience.] In reality, nobody loves tax season. It’s a head-scratching time of year, and entrepreneurs and franchise owners alike always have plenty of questions that relate to their taxes. For example: do you know which of your franchise expenses are tax deductible? If…
Read More5 Suggestions for Managing Conflict in the Workplace
The hardest thing about management is always managing people, because every one of your employees has his or her own personality, preferences, needs and desires, and those can sometimes be at odds with each other. It is part of the job description for management and HR professionals to be able to manage conflict, but it…
Read MoreCustomers Should Care About Your Profitability
Too often, we succumb to price pressure—even worse, we lead with price, making pricing the center of focus of our sales efforts, then being forced to discount to “win” the business. What if we started shifting our conversations from discussions of discounting to educating them about the importance, to them, of maintaining our pricing and…
Read More7 Reasons Customer Reviews Are Integral for Your Business
If you’re a small business, here’s one golden tip to succeed when you’re starting out: know the value of customer reviews. The landscape of marketing has changed massively since the advent of the Internet, and today, online reviews influence buying decisions unlike never before. With review sites and social media, a virtual bridge has been…
Read MoreHow’s Your Marketing Game Plan Going?
I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather than wait…
Read MoreHow to Use Twitter Analytics to Find the Best Times to Tweet
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of…
Read MorePrinciples of Workplace Safety to Live By
A lot of managers have an antagonistic relationship with workplace safety guidelines. It’s not their fault, certainly; when rules and regulations are handed down like commandments from on high, it can be hard to respect them and easy to get annoyed. However, the reality of the situation is more complicated. Workplace safety guidelines exist not…
Read More5 Corporate Wellness Trends for 2017
Research suggests that health and wellness are closely correlated with overall employee productivity and job satisfaction. Corporate wellness programs have also been proven to have an impact on the bottom line. In fact, a recent study found that companies who employ a wellness strategy have cost savings of approximately $264 per employee. The same study…
Read More9 Steps for Starting an Employee Engagement Program
We have all heard the importance of developing engaged employees at our workplace, but too often the articles are full of theoretical discussion instead of practical steps to making it happen. Without any claim that this is the definitive list, here are some simple steps to consider when starting your own program: Build a Business…
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