Why Customer Service Scripting IS Necessary
There has always been a debate on whether customer service scripting will make customer service representatives sound too mechanical and less spontaneous. A recent interaction with a credit card representative highlights exactly why scripting at least as a guide is necessary. My daughter was about to travel out of state and had lost her debit…
Read MoreProductivity Hacks
I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve always tucked in the back of your head—you could always use an extra hour or few. And…
Read More4 Mobile Search Marketing Strategies for Marketers
With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Sufficed say, if you have a poor search marketing strategy for mobile then you might…
Read More5 Things You Must Know to Navigate eCommerce Law
eCommerce has changed a lot over the years, constantly upturning the legal landscape surrounding it in turn. As a result, navigating this industry can be tricky. However, as a solicitor in Jersey, there are a few things which I know can help you to make sense of eCommerce law. 1. The Internet Has Borders The…
Read MoreSecrets and Tips to Avoid or Conquer an IRS Audit
If your reported income seems a little high or low, chances are you might hear a knock on your door from the Internal Revenue Service. We know the tax filing process is a colossal headache. But unless you’re evading taxes like Al Capone—and we don’t recommend that at all—the IRS understands how complex the U.S.…
Read More3 Best Social Media Platforms for Your Business
In the business world, there is a common perception that to increase your brand presence, you need to be active on every platform out there. This is extremely overwhelming for many businesses, particularly those without a social media coordinator, since posting fun and engaging content regularly can be very time-consuming. But being successful doesn’t necessarily…
Read MoreThink Like a General! Create Strategies and Tactics Now
If you have been following the last several weeks of these postings, then now we’re getting organized. There are many ways to express the road map for your enterprise. One of the most popular was used by the U.S. Army late in World War II, and adopted by many high profile businesses such as Texas…
Read MoreWhat More Payment Processing Options Means for E-Commerce Startups
I see many of the changes in the online payments industry impacting what businesses will have to consider when they add or manage their payment processing systems. This is especially the case for startup founders like myself. The information presented below is based on findings from the customers who use our payment processing platform, and is focused…
Read MoreHow to Write Terrific Testimonials to Attract Your Ideal Customers
A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build trust and give you an opportunity to prove claims about your product or service. The rise of websites such as…
Read MoreGive Back, Get Inspired: How Small Businesses Connect with Community
Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But while there are plenty of mundane ways businesses can partner with the community, such as adopt-a-highway programs or volunteering with Habitat for Humanity, these activities often fail to make a long-term…
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