3 Things Companies Should Consider to Modernize Their Workforce

People are switching jobs more often than ever. As a consequence, companies need to modernize their work environment in order to attract and retain talent. Some argue that creating a modern workplace is more about enabling the right connections, rather than building the right office space. This involves using up-to-date tools and technology, as well…

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4 Ways to Make the Most of Your Business Credit Card Rewards

Many small business owners have come to depend on their business credit card—and for good reason. Beyond providing a revolving line of credit and a simple way to improve your business credit score, they can also help you cover your business expenses (and track them for claiming your tax deductions). By responsibly using a business credit card…

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Business Tax Provisions: The Year in Review

Whether you file as a corporation or sole proprietor here’s what business owners need to know about tax changes for 2017. Standard Mileage Rates The standard mileage rates in 2017 are as follows: 53.5 cents per business mile driven, 17 cents per mile driven for medical or moving purposes, and 14 cents per mile driven…

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The Review is In

Last week we explored how customers have taken to the web, social networks and review sites when they have something to say about a company or any customer service need—good or bad. This isn’t just a retail problem. B-to-B customers can complain about you on Twitter or Facebook and there are new review sites cropping…

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How to Know When Your Brand is Ready to License

Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands in the world. Few business managers or leaders have a solid sense of when their brand is ready to license, however, and even fewer know where to begin when it comes…

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The Visual Internet

If you define yourself as a small business owner, you are pretty much too busy to read this.  How many tabs do you have open right now on your internet browser? Yep, I thought so! A business owner has to mind the shop and get widgets shipped on time. That’s not nearly the only thing…

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10 Tips to Improve Your Customer Experience

Today, customers are no longer looking for great customer service—they want more. Today customers demand a great customer experience and will not settle for anything less. It is no longer good enough for companies to provide good customers service—rather, companies need to create memorable interactions with customers that help establish a loyal relationship and promote…

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The Importance of Audience Targeting in SEM Strategy

Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior. Traditionally,…

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Bitcoin for Small Businesses: Things to Know and Consider

Bitcoin is a digital currency that can only be accessed using codes that are only known to the owner. It is just like depositing your money in a bank but this one is electronic. Bitcoins are usually used in financial transactions as payment for goods and services. However, there are only a few business establishments…

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