Clinging to the Past
Both we and our customers struggle with change. Think, for a moment, how many times you may have said, or you’ve heard within your organization or from your customers: “But we’ve always done things this way…….” “If it ain’t broke……” We live in business and personal worlds characterized by turbulence and change. Clinging to the…
Read MoreMolding the Next Generation: More Than a Third of Business Owners Lack a Retirement Plan
Retirement is a subject many small business owners either deliberately shelve or shy away from taking any meaningful action. Research conducted by online resource center Manta indicated that 34% of nearly 2000 small business owners surveyed do not have a retirement plan. Of this group, another 36% said that they would still seek other job…
Read MoreInfographic: Online Marketing 2018
My thanks to Bristol Strategy for this infographic. It strikes me as a good summary of the fundamental concepts, much like an online marketing primer for 2018.
Read More4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on in 2017 and reflect on your year goals; was your 2017 marketing plan successful? What types of existing channels were…
Read MoreStructured Cabling: The Business Owner’s Quick Guide
If you read TTI’s recent article comparing point-to-point cabling and structured cabling, you already know that we’re singing the praises of structured cabling. After all, it’s cost-effective and easy to repair, and it offers impressive flexibility and an outstanding lifespan. However, before you schedule your installation session, you should gain a full understanding of the system your…
Read More3 Advances Changing the Future of Artificial Intelligence in Manufacturing
Today’s factories are easy to envision as futuristic-seeming hives of automation, where industrial robots mimic the movements and, seemingly, the intentionality of human workers. Today’s robots are not only working faster and more reliably than their human counterparts but also performing tasks beyond human capability altogether, such as microscopically precise assembly. But many of those robots…
Read MoreTypes of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no…
Read MoreCommon Workplace Frustrations and How to Overcome Them
Frustration at work can be difficult to deal with, leaving us unsure who to turn to or what to do. It can soon become overwhelming and end up in negativity and disappointment to the point where we all lose our work enthusiasm. But, it doesn’t have to be this way. Obstacles can often be minimized…
Read MoreSEO Trends That Will Impact Your Local Small Business in 2018
Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company and we work primarily with local small businesses. Since Thanksgiving, there has been no less than four search algorithm changes from Google. Companies that do what we do have reported large variances in search results for the websites they track over the…
Read More9 Awesome Reasons to Use Infographics in Your Content Marketing
We live in an age of “Big Data”…which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers,…
Read More