What is AdWords Smart Bidding? Automated Bidding Strategies

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working…

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Should You Automate Your Business HR Processes?

One of the biggest challenges as a startup business owner is finding good employees to work for you. Truth be told, finding and retaining quality workers is a challenge not just for small businesses, but also the biggest corporate houses in the country. According to the US Bureau of Labor Statistics, nearly 2 million Americans…

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Digital Signage Trends for 2018 and Beyond

Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is typical of any new technology, digital signage has been getting noticeably better over the years and 2018 could see some…

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5 Things All Great Leaders Do to Create a Culture of Leadership

What’s the secret to creating a culture of leadership that will take your organization forward for years to come? There is no secret—it starts at the top with you. In my experience as a leadership speaker and consultant, it starts with senior leaders reflecting internally—to understand their purpose, gain clarity about what they stand for and…

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9 Eco-Friendly Business Ideas You Should Consider for Your Startup

Eco-friendly businesses are becoming more common. This is because more consumers are demanding that companies behave in a socially responsible way. An eco-friendly business minimizes waste, uses all resources efficiently, and minimizes negative impacts on the environment. Start the green revolution in your own small way with these nine eco-friendly business ideas. Organic Food Business…

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Top 10 Pitch Fails

I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list. Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not…

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The Case Against Storytelling in Content Marketing

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case…

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Why Every Business Owner Should Have a Rainy Day Fund

Even if trading is very successful for your business, you can never be too sure of what dangers lie ahead. If your sales begin to dry up, running costs skyrocket or an unexpected expense messes up your balance sheets, it pays to have a little insurance. To weather a coming financial storm, consider setting up…

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