What is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working…
Read MoreShould You Automate Your Business HR Processes?
One of the biggest challenges as a startup business owner is finding good employees to work for you. Truth be told, finding and retaining quality workers is a challenge not just for small businesses, but also the biggest corporate houses in the country. According to the US Bureau of Labor Statistics, nearly 2 million Americans…
Read MoreDigital Signage Trends for 2018 and Beyond
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is typical of any new technology, digital signage has been getting noticeably better over the years and 2018 could see some…
Read More5 Things All Great Leaders Do to Create a Culture of Leadership
What’s the secret to creating a culture of leadership that will take your organization forward for years to come? There is no secret—it starts at the top with you. In my experience as a leadership speaker and consultant, it starts with senior leaders reflecting internally—to understand their purpose, gain clarity about what they stand for and…
Read More9 Eco-Friendly Business Ideas You Should Consider for Your Startup
Eco-friendly businesses are becoming more common. This is because more consumers are demanding that companies behave in a socially responsible way. An eco-friendly business minimizes waste, uses all resources efficiently, and minimizes negative impacts on the environment. Start the green revolution in your own small way with these nine eco-friendly business ideas. Organic Food Business…
Read MoreTop 10 Pitch Fails
I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list. Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not…
Read More4 Meaningful Ways to Smooth Your Move from a Coworking Space to a Private Office
Congratulations! Your small business has grown to the point that you can begin consider moving out of your coworking space into a private office. Coworking spaces have become highly popular over the past few years, as startups look for a work environment better than their garage yet not as expensive as the traditional office. Working…
Read MoreHow to Be the Next Netflix (and What Will Happen if You’re Not)
I have fond memories of walking up to my local Blockbuster to browse the latest VHS releases… There was one on every corner. It was an experience, a way to kill time, a reflection on the speed of societal change before we discovered the internet. But things are different now. We don’t have the time,…
Read MoreThe Case Against Storytelling in Content Marketing
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case…
Read MoreWhy Every Business Owner Should Have a Rainy Day Fund
Even if trading is very successful for your business, you can never be too sure of what dangers lie ahead. If your sales begin to dry up, running costs skyrocket or an unexpected expense messes up your balance sheets, it pays to have a little insurance. To weather a coming financial storm, consider setting up…
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