Think Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and ad exposure done by Media Dynamics, Inc. It looked at the exposure people experienced to ads – in other words,…
Read MoreYou’ve Got a Ton of Personality, But Is It the Right Kind of Personality?
Have you met some people in your life that you just seem to “click” with and others that – no matter how hard you try – you never seem to get along with? In your personal life this is often okay; you can minimize your contact with the people who don’t “get you.” But in…
Read MorePlease Learn This: “Noses In, Fingers Out!”
Many of us have someone who reports directly to us and who supervises others in return. If that fits, well then, this one is for you. And it is one of the most important lessons you can learn as a manager or board member of a company or a non-profit enterprise. I first heard this…
Read MoreReal Estate Expenses During Pre-Acquisition
There are various real estate expenditures that are deductible to the corporation and others that are capitalized or allocated to inventory. In this FAQ, we will discuss the real estate expenses that are deductible during the pre-acquisition phase as an operating expense to the corporation in the fiscal year that expenditures were incurred. There are…
Read MoreHow to Turn Your Blog into Dynamic Video, Infographic Content and More
If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post and turn it into a completely new piece of content, whether that’s a video, an infographic, an eBook or all…
Read MoreChoosing the Right Domain for Your Business: Things You Should Do
Choosing the right name for your business is very important. It practically defines who you are and what your brand is about. It’s not impossible to change a name, but if you’ve built a brand around it, this could effectively be associated with you for life. Just as your business name identifies you amongst customers…
Read MoreThe Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials…
Read MoreAvoid Competitor Bashing in Your Pitch to Investors
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. There is no perfect answer to the…
Read MoreCustomers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from birth. It’s photoshopped clickbait derailing you and robbing your valuable time. According to “Time Well…
Read MoreRemaining On-Track and Focused in Your Home Office
While working from your home office has its advantages, it can be one of the most challenging work environments you’ll ever face. People complain all the time about the noise levels and distractions in their open-plan office, but they don’t understand how difficult it is to accomplish day-to-day work tasks while also cooking, cleaning, taking…
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