Product Feed Best Practices for Shopping Campaigns
Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Centers. For other retailers, though, there is a significant lift needed…
Read MoreYes, Even Car Color Matters When Evaluating Vehicle Depreciation Costs
The management of fleet vehicles is inherently costly, but the biggest fleet expense is by far the depreciation of vehicles, followed by fuel costs. Depreciation will be dependent on your business vehicles age, mileage, vehicle type and model, as well as your acquisition costs. But how can you manage the depreciation of your business vehicles…
Read MoreJobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our features; we want to market to our customers’ results. However, Levitt’s quote is from the 1960s and companies are still…
Read MoreThe Importance of Data Cabling for Corporate Phone Systems
In the world of personal smartphones, travel-friendly laptops, and the bring-your-own-device workplace, what advantages does a localized data-cabling system confer on today’s companies. The answer is simple: The right internal data-cabling system can end up being the lifeblood your company. Keep reading to learn some important reasons why a company-wide data system often offers worthwhile benefits for any…
Read MoreWhat to Do if You Missed the Tax Deadline
So you missed your federal tax filing deadline. Maybe you had a good reason, a personal or family emergency for example. Or maybe you just plain forgot. Whatever the reason for failing to meet the deadline, you now have to deal with the consequences. Here’s what to do next and why there may be hope…
Read More2 Overlooked Skills That Are More Important Than You Think
You could have gotten away with many things before the rise of the internet, but now to succeed in business, you must continually improve your skills and knowledge. For that reason, I want to bring to your attention two of those essential skills that can make or break the success of your business that most…
Read MoreWater, Water Everywhere…
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere Nor a drop to drink.” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle so to think…” The amount of information and data available to each of us is overwhelming. There are thousands of…
Read MoreTop 5 Business Opportunities Entrepreneurs Should Not Overlook
Business opportunities, such as distributorships and license agreements, are increasingly becoming an alternative to franchising for future business owners. Franchising is a fantastic option for those seeking to own their own business by way of buying into an already proven business model, but there are limitations to the franchise model, too. Business opportunities, on the…
Read MoreYour Voice is Powerful
One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a position of thought leadership. We can amplify the messages that others create/share by volleying their content to our audiences. Each of…
Read MoreTop 6 Mobile Accounting Apps for Small Business
If you’re a small business owner these days, chances are you’re always on the go. There’s no use waiting until you get back the office to manage your finances. Why not take your business with you? Even a few years ago, this would have been impossible, but thanks to the hundreds of mobile apps currently…
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