5 Easier Ways to Create Better Promotional Videos

If you’ve realized that one of the best ways to promote your business is to make a video, then you are absolutely right. First, because they are highly visual and interesting to watch, and second, because videos are short and consume a very small portion of your audience’s time. Therefore, video promotion is mostly highly…

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3 Ways to Ace an Interview

After job hunting or seeking a new position, landing an interview can bring a sense of anxiety, rather than relief. “You have to answer questions and make a good impression while at the same time, trying to collect enough information to decide whether you want the job or not,” says Forbes. This can lead to…

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Breaking Up in Business: How to Do It Painlessly

As the founder of an online resource specializing in all things marriage (including divorce), I’ve come to learn that business relationships have many parallels to marriage and intimate relationships. They start with enthusiasm and passion, they grow through balance and communication, and they endure the peaks and valleys of life. But sometimes, they also end. Divorce for…

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How to Survive Automation: Upskill and Adapt to Change

If you haven’t already, you should definitely check out the CGP Grey video on YouTube titled “Humans Need Not Apply.” The “threat” of automation has people scared, worried that technological unemployment will reign supreme once we allow robots to take our jobs. The good news is that many agree that even if massive robot-induced layoffs…

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Without a Foundation of Research, Product Development Falls Apart

Think about some of your favorite products of all time. Maybe it’s your new pair of noise-canceling headphones. Maybe it’s a favorite skin care product, or a pair of really well-designed insoles for your running shoes. Or maybe it’s a particularly amazing project management app a colleague told you about. Now, think about WHY those…

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You Are Watched, Mostly When Decisions Are Tough

If you have been in management or an entrepreneur long enough, you will have experienced the gray area of decision-making where ethics, the law, your needs and expediency all collide. This is the time when you are paid the big bucks, and when others aware of your plight will be watching most carefully. It is…

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8 Keys to Successfully Bootstrapping Your New Venture

If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. It’s more possible to bootstrap today than a few years ago, as the cost of entry continues to go down. According to Investopedia,…

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5 Benefits of a Serviced Office for Your Startup

Space is one of the challenges plaguing startup companies. However, serviced offices are emerging as an option for startup companies looking for spacious offices. The offices that small companies used to occupy are no longer spacious enough to fit all their equipment. A startup that is looking for some kinds of rental space needs a…

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