The Most Important Insurance Policies Small Business Owners Overlook
Let’s face it, securing your small business with the right insurance can make the difference between a crippled or a successful business. While insurance can be costly, it can protect losses that occur on your equipment, inventories, buildings, and other business assets. That being said, it’s vital that you avoid spending money on coverage you…
Read MoreThe Pros and Cons of the Hybrid Cloud
Surrendering your onsite infrastructure for an offsite cloud strategy can feel like a bold leap of faith. Both executives and IT directors alike are aware that running a successful business is a balance between taking considered risks for worthwhile rewards and fine-tuning performance to enhance stability. But when it comes to the concept of ‘cloud’…
Read MoreHow to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2…
Read MoreInvesting in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you…
Read MoreInfographics as Advertising: Grab ‘Em with a Story
Infographics are an extremely effective way of advertising for a business, product, or service. Since their emergence on the scene in 2008, they’ve flourished into one of the most popular forms of content on the web. Research shows that people are 30 times more likely to read an infographic than standard text. What’s more, publishers…
Read MoreStarting from Scratch: 8 Steps to Getting Your Business Off the Ground
Starting a new business from scratch can be thrilling and rewarding. It may even be the culmination of a life-long dream. But it can also be a major challenge. Suddenly, you have to know more and do more than you ever thought possible. To make the process just a little easier, here are 8 steps…
Read More7 Benefits of Promoting Your Dream Before Building It
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid…
Read More8 Best Practice Techniques for Homerun SMS Marketing Campaigns
SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more companies are using SMS to communicate with their customers and prospects. Every single phone ever made is able to send and receive texts. It’s the one truly universal messaging platform.…
Read MoreDevOps for Your Business
DevOps is making a bang and boosting businesses to new heights, economically and functionally. It’s creating a whole new work environment that’s benefiting employees and customers alike. It’s creating better tech with better relations. DevOps is forming a new age where company productivity is faster, friendlier, and more profitable. So, what is DevOps exactly? DevOps…
Read MoreWhat is Target CPA and How Does it Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a…
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