5 Tips to Disrupt Your Customer Service and Beat the Competition
We’re currently in the middle of a transformation, where digital technologies are disrupting the way we conduct our business. Customers are still at the center of every organization, however, and when customers change, your organization should change to adapt to their needs. You’re probably wondering how you can adapt your business to this disruption and…
Read MoreGoogle Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of local guides use the system fairly, but there is a growing population of local guides posting fake reviews at the…
Read MoreAre Visitors Sneaking In Through Your Website’s Side Door and Missing Your Message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many—if not most—of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, the majority of your visitors…
Read MoreStorytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and…
Read More6 Relationship Strategies That Propel Your Business
Unfortunately, people who are great at inventing things, and have high creativity, often don’t have strong interpersonal skills or interests. As a mentor to aspiring entrepreneurs, I see a high level of frustration from people in this category who have personally developed great solutions, but can’t make them into a business. They don’t realize that…
Read MoreWhat Businesses Need to Know About the Tax Treatment of Bitcoin and Other Virtual Currencies
Over the last several years, virtual currency has become increasingly popular. Bitcoin is the most widely recognized form of virtual currency, also commonly referred to as digital, electronic or crypto currency. While most smaller businesses aren’t yet accepting bitcoin or other virtual currency payments from their customers, more and more larger businesses are. And the…
Read MoreDo You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies. Unfortunately, too many companies ignore these transitions. They stay stuck with one model, working harder and harder, failing to produce…
Read More5 Signs It’s Time for Your Business to Make the Switch to Managed IT Support
It’s not unusual for small to medium businesses to hire an IT employee for their company. However, you may feel as though your in-house IT department hasn’t been meeting your needs lately. While an in-house IT department has its advantages for certain businesses, many are choosing to utilize managed IT support services instead. If you’re…
Read More4 Effective Ways Translation Services Can Help Your Marketing Agency Grow
Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business to reach a global audience will give you a competitive edge. The quickest way to increase revenue and bring in…
Read MoreFacebook’s Custom Audiences: Oh the People You’ll Reach!
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook Custom…
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