5 Types of Usability Testing Methods for Websites and Businesses
Understanding and properly executing user testing is essential to ensuring that your company’s website is easy to use. You’ll easily lose customers if you’re unaware of and doing nothing about how complicated it is to work with your company. Usability testing methods for websites are all about finding out what the experience of an end…
Read MoreMeta Tags for Local SEO: The Essential Guide
Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference many local web designers have towards meta tags. They are crucial to validating the relevance of title, keywords, and the…
Read MoreDo You Want to Control Your Business Destiny?
There is nothing quite as thrilling in business as igniting a startup and watching it blossom. Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. And it…
Read MoreFranchising: Your Escape from Corporate America
Corporate America provides you (and your family) with stability. It gives you a steady paycheck, health benefits and more. All you have to do is work…which can sometimes seem like a life sentence. You slave away from 9 A.M. to 5 P.M.—and more often than not, you work overtime, including weekends—taking precious time away from…
Read MoreHow Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong brand reputations typically share the following characteristics*: Trustworthy Honest Transparent Open to improvement Ethical Respectful Law-abiding *From Beyond Your Logo: 7…
Read More5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have…
Read MoreHow Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the University of California show that there’s a correlation between high Facebook usage and negative physical and mental health, as well…
Read MoreFinding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see…
Read More4 Tips on Retirement Planning for Small Business Owners
Are your retirement plans in order? If not, we invite you to consider these 4 tips on retirement planning for small business owners: Don’t Let Your Business Be Your Only Retirement Plan CNBC reports on a survey with results indicating that 78 percent of the polled business owners had plans to fund their retirement by…
Read MoreTop 3 Benefits of Using Interactive Touchscreen Displays
The main goal of a business is to generate customer interest in a bid to bolster sales, and in turn, boost revenue—and interactive touchscreen displays can help you do just this. As a tech-savvy nation, consumers are now demanding that sales experiences are easier, quicker and based around the needs of customers, and you can…
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