Old Navy Gets It Wrong
Previously, we took a look at how Crock-Pot dealt with the untimely death of a beloved TV character due to a faulty Crock-Pot cord and the social media backlash that erupted from that pretend but apparently emotional death. A situation that could have gone very wrong but Crock-Pot got it right. They didn’t get defensive or…
Read More7 Easy Ways to Attract New Customers to Your Restaurant
As a restaurant owner, you have to be on the ball. The restaurant industry is extremely competitive, only an individual who is creative, proactive and innovative can keep a restaurant running. It goes beyond just having a great menu or keeping your prices down. You have to think out of the box, try unusual things,…
Read MoreHow Do You Know You’ve Been Hit by Ransomware?
In 2016, a business was attacked by ransomware every 40 seconds. In 2017, we saw a massive global ransomware attack, known as WannaCry, hit businesses of all sizes and across all sectors. Attacks of ransomware also rose by 350% in the same year, according to Dimension Data. And, Kaspersky said that a single ransomware attack…
Read MoreHow to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How…
Read MoreHow to Use the Feel Felt Found Method
Whether you are ‘talking’ virtually or face to face, using the feel, felt, found method of communication will make you a more effective communicator. The effectiveness of your business conversations is key on the ability to connect rather than convince. Whether you are talking with a potential customer, new business associate or possible hostess, when…
Read More3 Alternative Financing Solutions for Small Businesses
Financial management is key for all businesses, especially SMEs. With fewer employees than a large company, smaller business owners often feel more pressure to keep their staff happy. Unlike a big enterprise, there aren’t as many skilled workers to rely on. Should one leave, it could massively impact the running of the company. One way…
Read MoreThe Average Website Faces 44 Daily Attacks: Here Are 7 Tips to Protect Yours
The chances of your website being attacked are about 100%. According to Security Week, about 18.5 million websites are infected with Malware at any given time, but the average website is attacked roughly 44 times each day. Over the past several years, some of the major companies that have been hacked include BlueCross, Home Depot, and…
Read MoreQ&A: How to Be an Entrepreneur
Question: How to be an entrepreneur? My Answer: First, if you have the option and haven’t already, get a good education. Focus on whatever interests you, not necessarily business. Entrepreneurs without formal education are at a huge disadvantage. But there’s no clear difference between a good degree in business and a good degree in any other…
Read MoreGoogle’s web.dev Scoring Tool and Your Local Business
Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website…
Read MoreBest Smart Apps for Successful Small Business Owners
Running a business can be hectic. Using technology can be useful and assist in day-to-day operations. The first step in integrating technology the right way is in knowing which apps work best in helping accomplish what needs to be done. Here is a quick list of some that helps make tasks a little bit easier: Accounting Apps No business…
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