A Paradox: The Sales Process and the Buying Journey

As sales professionals we face an intriguing paradox. We know, for complex B2B buying, the buyer’s journey can best be described as chaotic. What we have always believed is a linear process: identify a challenge, commit to change, define the problem/needs, evaluate alternatives, select a solution, turns out to be chaotic, as illustrated by the…

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What is the Schedule K-1 Tax Form for Businesses?

Are you a partner in a business? Do you receive distributions from an S corporation? If you answered “yes” to either of these questions, then the business entity you participate in should have provided you with a Schedule K-1 tax form. But just what is a Schedule K-1 and how does it work? Reporting Pass-through…

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What’s the Minimum Information to Give Your Investors?

Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication—unless, of course, the company needs more money. On the other side, entrepreneurs and CEO’s usually have a natural fear of giving too much information to us investors after the initial investment is…

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What’s New in Facebook’s Redesigned Ads Manager?

In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and…

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Interviewing Franchisees

Buying a franchise is a big, life-changing decision and is cause for proper research. After all, you’re not just investing your money; you’re investing your time, talent and skills. You might also be investing your blood, sweat and tears. Due Diligence Be sure to conduct what those in the franchise industry call “due diligence.” The…

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Affiliate Marketing 101: How to Be an Affiliate

Everywhere you look entrepreneur “gurus” are claiming you can use affiliate marketing to make loads of cash online in just a few steps. Is all of this buzz around affiliate marketing worth the hype? In reality, yes. Affiliate marketing is a legitimate, effective way to make money online. However, it’s not as simple as it…

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10 Clues That a New Business May Not Be Your Passion

People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making, with no assistants or help from specialists. That’s why Fortune 500 executives usually don’t survive as startup CEOs. First you have to learn to accept total responsibility for things that happen to your business, just…

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Is There a Human in There Somewhere?

My dad passed away almost a year ago and, as executor, I had to make a lot of official phone calls to everyone from the social security administration to Hyundai where his car lease was financed. Sometimes I got a human and other times I did not. In almost all cases, I started with someone…

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