Remember the FAIRNESS Doctrine to Avoid Lawsuit Threats
Reduce the emotion; reduce the threat of lawsuit. You’ve almost certainly experienced an angry “it’s unfair” outburst from an associate or employee. Usually it’s just after they’ve learned of an action that they took as “unfair,” no matter how rational the explanation by the decision maker. Most emotional responses to decisions in business are generated…
Read MoreSEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO…
Read MoreHow Retailers Can Bounce Back From COVID-19 by Creating an Unforgettable Customer Experience
With so many businesses competing for the same market, modern customers have a lot of freedom to make well-informed choices when looking for goods, services or information. For the entrepreneur, this means constant innovation and reinvention to ensure the best customer experience to bring traffic back to your store. The process involves researching you’re your…
Read More3 Steps to Great Customer Reviews
“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend…
Read More5 Reasons to Launch Your Website Before You Think You’re Ready
Are you waiting for perfection before launching your website? Do you feel like your site just needs a few more tweaks before you’ll be ready to go live? Are you waiting for your designer to create the perfect logo? If you’re postponing your website launch because you don’t feel ready – for any reason –…
Read MoreA Culture of Teamwork Starts at Home
My parents’ example was a lifelong lesson in the most fundamental fundamentals of entrepreneurship. Dad pursued his two passions—religion and education—while always finding ways to keep us fed, clothed, and housed. He never put our welfare on the line. He might have been a preacher, but he never preached to us. He walked the walk.…
Read MoreFinally! PROOF Text Messaging Works
Are you on the fence about text messaging for your business? Are you wondering if text messaging works? Are you worried customers will object to text messages? Are you wondering if text messaging is better than email? Stop worrying and keep reading… Below you’ll find a ton of proof text messaging works! It’s proof text…
Read MoreHow to Hire the Best Employees for Your Franchise
As a franchise owner, you’ll need to build an effective team to help you meet your customers’ needs and your own goals. But how do you find and hire employees you can count on? Here are our top tips for hiring the best employees for your franchise. Determine Your Needs Before you can start hiring…
Read MoreWhy Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed…
Read MoreJust 5% of Small Business Owners Have Received PPP Money
Small business owners are anxiously waiting to see if Congress will inject more money into the Paycheck Protection Program (PPP), the federal rescue program that failed to reach the vast majority of small businesses it was intended to help the first time around. A new LendingTree survey found that just 5% of business owners have…
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