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Finally! PROOF Text Messaging Works

By: Brian Mikes

 

Young man with smartphone in bed at home, text messaging.

Are you on the fence about text messaging for your business?

Are you wondering if text messaging works? Are you worried customers will object to text messages? Are you wondering if text messaging is better than email?

PROOF Text Messaging Works!

Stop worrying and keep reading…

Below you’ll find a ton of proof text messaging works!

  • It’s proof text messages are being used by businesses everywhere.
  • It’s proof that text messages are read (and requested) by customers.
  • It’s proof text messaging is a great way to communicate, drive interaction, and drive sales!

Here’s the best part… I’m not the one telling you it works!

These are all third party articles discussing text messaging, text marketing, and the ways businesses are using texting to get ahead. I encourage you to read each article and see how others utilize text messaging to get their message out!

Text Messaging Is NOT Taboo

This is a great article in the Wall Street Journal talking about how text messaging is going mainstream.  

Here’s the text messaging takeaway:

More and more businesses are texting with their customers and prospects. Content is no longer just “promotions and pitches”.  Businesses are sending updates, educational content, and even uplifting messages and pictures.

Text messages have a read rate of close to 100% (According to this article).  Some businesses are seeing orders over text messaging spike!   One company reported a 22% increase!

One texting example they gave is businesses sending audio and video messages to customers.  The messages are intended to lift customer’s spirits.

Another example the article gave was how a grocery  chain is using texting to communicate sanitation procedures in the store, and offering curbside pickup via text!

Here’s another great article…

Proof Text Marketing Doesn’t “Suck”

Many online marketers follow Neil Patel.  On his blog he’s got an entire section devoted to text message marketing… AKA SMS-Marketing.

Here’s the text messaging takeaway:

80% of millennials say the phone is the first thing they check when waking up!  It means text messages get read… more than any other type of messaging.  Interactive content is critical, having customers text back is extremely powerful!

He gives an example of how Chipotle is using texting to drive sales.  Neil points out that the links in text messages need to go to Mobile Optimized pages!  He also points out how FAST messages are sent out and delivered to users!

Neil does a great job of showing how Banana Republic personalizes their messages.  It’s a great idea!   He then covers some texting basics (all stuff we cover in our blog too!).  Finally he gives an overview of the best uses of texting…  Here they are (so you don’t have to read his whole article):

  1. Send coupons and exclusive deals
  2. Send automated messages (Drip campaigns)
  3. Poll your customers
  4. Run a sweepstakes
  5. Send Photos (AKA MMS messages!)

Neil also talks about how to use Zapier to connect with your SMS system.  (at Betwext, we connect to Zapier too!)

Here’s another article proving Texting is the bomb!

Celebrities Are Texting Their Fans!

Check out this article in Forbes.

Here’s the text messaging takeaway:

Celebrities are starting to move their followers OFF of social media, so they have more control over their interactions on Text Messaging.  They have a  great example of how Jennifer Lopez asked fans to text her song requests for the Super Bowl LIV show.

The article went on to highlight how poor exposure is on social media… Facebook only shows 8% of your followers a post… Instagram engagement rates are 1.1%… and Twitter is worse at 0.3%!

A big advantage – with Text Marketing, Celebrities can control Internet Trolls by banning or outright blacklisting annoying followers.

Published: May 11, 2020
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Source: Betwext

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Brian Mikes

Brian Mikes runs marketing at Betwext.com. Betwext provides a software platform so small businesses can better communicate with their prospects and customers through Mobile Marketing by sending individual and group text messages. You Can Start Mobile Marketing today—with $10 and 10 minutes you can be on the path to mobile marketing success! If you're looking for more information on mobile marketing, download our free guide: The Ultimate Guide To Mobile Marketing For Small Businesses.

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