The Extended Enterprise: Outside Help for SMBs Managing Technical Debt
2020 has brought business leaders challenges, undercutting established business plans and negating processes and practices leaders have developed and relied on for the health and success of their business. The pandemic and resulting economic disruption have taken a toll on all businesses, but especially small and medium-sized businesses (SMBs), which typically do not have the…
Read MoreHow to Create Foreign Language Voice Overs For More Successful Podcasts
Boost your podcast’s potential with a professional foreign language voice over service. It’s probably safe to say podcast popularity is soaring. In the UK alone, about 7.1 million people listen to podcasts each and every week. That’s an increase of more than 24% on last year and double the listener amounts from over the last…
Read MoreHow to Fix an Under-performing Sales Team
“Our leads are not convinced that our product works” “People are working from home. That’s why I have not been able to close leads” “Till we have the new version of the product ready, our close rates are going to be low” These are excuses that sales teams give every single day. Know what? Those…
Read More5 Practical Tips to Create a Successful Online Store
What draws you to the idea of owning an online business? Whether you are after freedom, autonomy, or just plain sick of your commute, opening a successful online store can completely change your life. However, in order to achieve success, there are some basics you need to get right. Here are some practical tips that…
Read More4 Small Business Tips for Bouncing Back After COVID19
COVID1-19 has reached into all levels of American society and brought change. From school schedules to the world of restaurant dining and organized sports, it’s a different world now. However, it’s apparent that at some point in time, it’s likely that communities all over the globe will have access to an effective vaccine. Once the…
Read MoreAre You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the…
Read MoreAn Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by…
Read MoreAn economics lesson for growing companies
Catching up from past insights Growing companies usually require more working capital during their periods of rapid growth. In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital required is often surprisingly large. In this insight, we need to speak of the sources…
Read MoreThe Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles? Well, you’re in luck, because we’re about to save you a TON of time. We’ve got all of our favorite…
Read MoreA Multi-Channel Online Presence is More Important Than Ever
There is no denying that websites and social media accounts are now the digital storefronts of a business. Based on this, you should be treating these assets like they’re the most important touch point. Social platforms are no longer used to just share moments and stay connected with friends and family. Now, their use has…
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