Why Busyness May Be Killing Your Business
My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.
Read More 5 Ways to Turn Indifferent Customers Into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly.
Read More Customer Service Training for 3 Conflict Generators
Customer conflict is often generated by one of three things: Company Error, Customer Error, or Policies and Regulations. Your staff needs to be trained on how to react and respond to these specific conflicts, as each demands a different strategy.
Read More Is Your Public Relations Strategy Outdated?
In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product. Today, the future of PR is online, and it includes a combination of content marketing, SEO and thought leadership. Times are changing, and there are some things you should take into consideration when you’re making decisions about your startup’s PR.
Read More The “You” Makeover
At age 47, Anjezë Gonxhe Bojaxhiu, the woman we know as Mother Teresa, decided it was time to do something different. She’d been teaching in a private school for years and thought she might have more impact elsewhere. I’m going to go out on a limb and say that listening for her next calling was a good idea.
Read More Is Podcasting the Hot New Media Trend?
Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.
Read More 5 Tell-Tale Signs That You’re a Bookshelf Brand
“A Bookshelf Brand.” It sounds like it might be a compliment doesn’t it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.
Read More Endless Referrals – The Go-Giver Way
Every small business owner wants to get more referrals. Referrals are an invaluable source of sustaining growth as well as an affirmation of your value proposition—your customers believe that what you’re doing is worth recommending to others. To go more in-depth on this topic, SmallBizClub.com invited Bob Burg on as the guest for April’s Success Saturday Event to talk about “Endless Referrals.”
Read More Purposeful Customer Service
When it comes to customer service, hope is not a strategy. Customer service must be purposeful. You can hire the nicest people in the world, but you still must give them direction, teach the best practices, and continue to reinforce your customer service strategy so that employees are continuously reminded and motivated on what and how to deliver your brand of customer service.
Read More Three Lessons I Wish I Knew Before Starting My First Startup
If I had discovered these top three lessons when I first began as an entrepreneur, perhaps I would have been able to indulge in more than deli sandwiches earlier on in my career. If you’re a first time entrepreneur, taking these tips to heart can really influence your progress…
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