Are You Contemplating the Upgrade to the LinkedIn Paid Program?
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
Read More Building the Right Team
Hiring the right employees does not only help mitigate the risk of having to replace them down the road. It fosters a culture of high-level thinking and productivity and serves as the cornerstone of a strong office environment.
Read More Social Media is a Conversation: Don’t Turn Your Back
Don’t just throw your content out and walk away. Make sure you are accessible and responsive to any feedback coming from your fans. If you do this well, you will see a return on your time spent answering these questions and comments.
Read More Turning Your Value Prop Upside Down
We’re all proud of our value propositions! We feature them in our web sites, we’re trained to brag about them to our customers. Usually, when I hear people describe their company’s value proposition, the focus seems to be all about the company or the product.
Read More Google Plus Local Tips for Franchises
As with anything that directly relates to the world’s most popular search engine, Google Plus Local can be a useful tool for your small business to engage prospects in the surrounding area.
Read MoreReaders Ask: Overhead vs. Cash?
The bottom of your P&L shows profit—not cash. Remember that profits are not cash. Only the interest payment for loans is covered in overhead. There are also some non-cash expenses such as depreciation in overhead.
Read More Retirement Plans for the Small Business Owner: The SIMPLE Plan
Since there are so many people setting up individual LLC’s or home based side businesses, you need to keep a close eye out this time of year for setting up one kind of retirement plan, a SIMPLE IRA. The deadlines are just around the corner in the next few weeks, so could this be the right type of retirement plan for you?
Read More 3 Ways to Help Customers Remember You
Every company wants customers that return time after time for their products and services. The fact that they do means they are very satisfied with what you have to offer, and it is repeat business you can count on over time. There is no way to force customers to return to you, but there are a few things businesses can do to make customers want to return.
Read More Live Video with Spreecast
Spreecast is the new kid on the block in video chat. With its unique approach to casting live video across the web, there are some definite advantages of using the service as an alternative to Skype, Google Hangout or GoToMeeting.
Read MoreWhat You Can Do to Protect Your Business
Opening a business is as hard as it is fulfilling. As a future business owner you will need to take many precautions to ensure that your business will be lucrative. While a solid marketing strategy and insurance plan will not ensure that your business will have enough funds to operate, it will at least give you and your business a fighting chance.
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