• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Aug 9, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Business Coach / Social Media Part II
Social Media Part II

Social Media Part II

2354 Views

Feb 7, 2014 By BizCoachingOnDemand.com

 
Why should you be on social media? Not only are your competitors there, trying to capture mindshare among your customers, but your customers and potential customers are there, too. Without being on social media, you’re asking customers to find you on their own, in an age where customers expect businesses to have a social media presence.
If you’re looking to get started on social media, it’s important to look first at the biggest, most established networks. That means Facebook, Twitter, LinkedIn, and YouTube. They have the biggest audiences, and are the best place to establish yourself—because that’s where the people are. As you get more experienced and build more of a following, you can more effectively branch out into the smaller, more niche networks.
It’s easy to set up accounts on these networks, because they want you to be there. They want you using the service, so they make it as easy as possible, with big buttons telling you how to sign up, and free accounts that let you get started with no obstacles. It’s one more place someone can find you and discover your business idea—free marketing.
Have realistic expectations, though. You can’t post one time on a network and expect immediate, massive results. Consistency over time is where you win. At first, nobody knows you’re there yet, and no one is looking for you. But as you post over time, find trending topics and share more and more relevant content, you’ll see a return. This is not a get-rich-quick scheme, but something that makes a difference in the long run with hard work.
As you incorporate social media more and more into your marketing plan, you’ll see all kinds of uses for it. Today, companies even display social media buttons on television commercials, a reminder to viewers that, yes, you can find this company on these social media channels to follow them and learn more. Social media isn’t just advertised on social media—it can be used anywhere.
However, when you get started it’s easy to feel intimidated. There are so many voices telling you what you should and shouldn’t do, that it’s difficult to know how to start—especially since so many of the voices contradict one another. It’s important to do your homework upfront and come up with a plan to start, but how you use social media ultimately shouldn’t just be blindly following what other people say. The more you use these networks, you’ll see patterns and get more information about what’s working for your company. What types of posts are getting good response? What days and times get more attention? It’s a process, and as you learn more about how things work, you’ll get more and more effective.

Filed Under: Business Coach

BizCoachingOnDemand.com

BizCoachingOnDemand.com

Business Coaching On Demand was formed out of the need to provide small business with expedited results in today's competitive marketplace. We recognize that sometimes small business is overlooked and when services are available, they are generally priced too high to be implemented immediately. We also realize that many small business people have no idea where to go for the help and support they need.

Related Posts

  • Learning Business from Changes in Football
  • The Benefits of Self Doubt

Primary Sidebar

From the Editor’s Desk…

Small Biz Gems

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Subscribe to our Mailing List

Run & Grow

a-startup-goldmine--combining-healthcare-and-technology

‍9 Tips for Making Your Healthcare Business More Successful

Aug 9, 2022 By Charlotte Sylvester

employment-practices-liability

‍5 Business Liabilities That Can Cause You A Ton Of Trouble

Aug 9, 2022 By Jeremy Bowler

8 Factors That Influence The Price of an Aerial Platform

Aug 4, 2022 By SmallBizClub

Are You Making These Costly Shipping Mistakes?

Aug 4, 2022 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy