Small Business Podcasting 101
Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
Read More What Are the Best Practices for Restaurant Hiring?
Restaurant owners have numerous decisions to make whether it’s in regards to expansion, payroll, financing, or even hiring. When it comes to hiring, though, does your restaurant have the finances in place as well as a resolute system?
Read More 4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
Read More Are You Measuring What Matters?
In my later years with the Vikings, we measured and studied the criteria of a successful offense, and it made a huge impact on our team. And believe it or not, we did it by applying lessons I learned on the factory floors of the textile mills of South Carolina and Georgia.
Read More Selling Fragile Products? 5 Tips for Shipping Them the Right Way
Whenever you box up and drop a package off at your local shipper, from that point on, you can only hope that the item will make it to its destination in one piece.
Read More Target Attack Linked to Phishing Emails
Various investigations into the Target credit card fiasco continue, and the public is still lacking solid answers. While some facts about the breach are known, other fundamental details have yet to be determined.
Read More A Champion Sales Team is Trained, Not Born
Champions don’t win due to luck. They win because they’re prepared and create opportunities. Start reverse engineering your winning strategy and developing your salespeople’s skills.
Read More Can we dock employees pay for poor work quality?
As a general rule, the Federal Fair Labor Standards Act, or FLSA, prohibits docking the pay of employees (nonexempt or exempt) for poor quality work or work resulting in rework. Nonexempt employees are employees who are subject to the FLSA’s minimum wage and overtime pay requirements and are typically paid on an hourly basis.
Read More Are You Making These 3 Embarrassing Copywriting Mistakes?
You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
Read More Clarity Trumps All in Content Marketing
In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. Clarity literally trumps all.
Read More