The 3 Keys to Success for Great CEOs
Ever wonder why some CEOs succeed so easily while others seem to struggle just to keep their company going? The answer is simpler than you think. Really great CEOs focus their efforts on three key factors: Clarity, Accountability, and KPIs.
Read More The Only Way Great Change Happens
Here are some symptoms that show you need to change what you are doing. Each of these foreshadowed a major shift in our business direction, strategy and outcomes.
Read More How to Keep Employees from Becoming Competitors
Recently, I’ve been getting a lot of questions regarding employees who leave to become a competitor so I thought I’d take this opportunity to discuss ways to protect your small business.
Read More Safety Standards: Keep Your Employees Safe with These Tips
The financial repercussions of poor security practices can sink any SMB no matter how careful you are. As such, it’s important to focus on mishap prevention to reduce negative outcomes. Whether your business measures annual sales in thousands of dollars or millions, sound security precautions are imperative.
Read More Project ABC: How I Created a Profitable Offer
Have you ever launched a new service or offer only to be met with crickets? It’s discouraging to put your heart into something only to have it flop.
Read More Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Read More 5 Tips for an Effective Email Campaign
Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns.
Read More Where to Find (and How to Hire) the World’s Best Freelancers
Now in 2014, crowdsourcing platforms offer access to thousands and thousands of freelance designers in locations around the world. You will find freelancers who do all kinds of design work including logo design, product label design, sign design, and much much more.
Read More 10 Key Outsourcing Mistakes Made By Entrepreneurs
These days, it is almost impossible to find a small business where everything is done at the home location, by full-time employees. We are in the age of outsourcing.
Read More Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
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