The Money’s in the Magazine: Why SMBs Need Print Marketing
While it may seem that this digital age has all but eradicated the necessity for in-hand marketing, print is not dead! There are several reasons why the smart business owner still invests in tangible print media. We’d like to share those reasons with you.
Read More Startup Investor Money Always Comes with Strings
As an Angel investor to startups, I’m still surprised to find entrepreneurs who expect investors to give them money, and then disappear into the sunset. Would you do that if it was your money?
Read More 3 Reasons Your Email Marketing is Failing
Email marketing has been a popular practice for many years and continues to be one of the most effective marketing techniques around. However, despite its unparalleled potential, many marketers often complain that their email marketing messages go unnoticed or unread.
Read More Digital Customer Service: Opportunity to Connect with Customers
As technology keeps advancing, the gap between in-person customer service and the online customer experience is closing. While there is still no substitute for the personal experience that comes from dealing with another human being, some websites are employing very personalized tactics.
Read More Unlock Big Data for Your Small Business
Businesses are fueled by data, which is why the management and processing tools of Big Data are more important than ever. As a small business owner, Big Data can help get your digital world in order and your business running smoothly.
Read More Establishing Your Core Values
At the heart of every successful organization are its core values. A company’s core values are those principles or guiding lights that each staff member shares—those commitments they consider most important in their lives.
Read More Make It Your Business to Floor Your Customers
The décor of your store or office can have a significant impact on the success of your small business. As such, you should try to decorate your business facility in such a way that it can provide a pleasant experience for your visitors and make your brand more visible and memorable.
Read More The Art of (dis)Balance: Achieving Personal and Professional Fulfillment
While pursuing personal and professional success, entrepreneurs are often faced with conflicting demands. Most of us find fulfillment in more than just our work, but sometimes it takes conquering two major life events at once to understand what “having it all” really requires.
Read More Do Google+ Social Annotations Improve My PPC Performance?
We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.
Read More An Overview of S-Corporations
The S-corporation is the most popular tax entity in the United States and the number of S-corps is increasing faster than any other type of entity. A for-profit, state-chartered corporation may elect S Corp status.
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