When starting a tech company, it can be tempting to make venture capital a priority, but finding it shouldn’t be what drives your business decisions. I knew I wanted to bootstrap my business, BuySellAds, so that I could follow my own goals. By following these next few tips, I was able to achieve success for […]
Launching and Building Your Online Marketplace: A 4-Step Approach
The time is ripe for online marketplace businesses, and their reach just keeps expanding. Peer-to-peer rentals, a hub for finding and booking key services, B2B networks or exchanges between individuals – anything’s possible. In an age when web and mobile apps like Uber, Lyft, Airbnb and Upwork are thriving, it’s time to get into the game. Your winning idea […]
3 Strategies for Bootstrapping from the Beginning
While choosing to forego outside investment can leave your business more susceptible to the ups and downs of the market, it can also be exhilarating to be in complete control of your professional destiny. Your ascent into the upper ranks of your industry may be slower than if you were bolstered by outside funds, but […]
Looking to Start an Online Business with Selling Potential?
Many people dream of staying at home and building a business empire using only their kitchen table and a laptop. But with the number of online businesses going through the roof, it can be extremely hard — and daunting — to figure out how to make this work. For the past nine years, I’ve helped over 600 entrepreneurs sell […]
How to Address the Root Causes of Unproductive Meetings
The “no-meeting day” has recently become a phenomenon of sorts. The idea is to give employees an entire work day that their company, department or team has designated 100 percent meeting-free. Companies in the technology, healthcare and business sectors have been eager to implement this practice to create space for employees to engage in focused […]
How Companies Can Start Planting Roots in a Community
Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated by Whole Foods grows increasingly stark. At Walmart, sterile interchangeability and […]
Before Extending a Job Offer, Look at These 5 Traits
When building your team, there is nothing more important than hiring someone who not only is good at what they do but who is also going to mesh well with both the rest of your employees and your clients/customers. A business is nothing without its employees. And in my 14 years of owning a business, […]
How to Be the (Best) Face for Your Brand
In an ideal world, our products and business plans would speak for themselves, and all we would have to do is drop them into the laps of investors and watch the funding roll in. But let’s be honest: Our products aren’t great conversationalists, they don’t know how to answer follow-up questions, and they certainly don’t […]
Want to Build a World-Class Workforce? Here’s How to Attract Top Talent
When the Golden State Warriors signed Kevin Durant in the summer of 2016, the rest of the NBA took a major collective gasp. The strongest team in professional basketball, dominant NBA champions in 2015 and a win away from repeating in 2016, got a lot stronger by adding one of the five best players in […]
How to Use Street Teams to Build Brand Awareness
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited […]
