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Home / Archives for YEC

YEC

How to Empower Your Team to Build a Culture You’re Proud Of

Jun 8, 2018 By YEC

By 2020, millennials will comprise of roughly 50 percent of the global workforce. Just like the emergence of any other generation, companies will have to deal with a new set of challenges and create a different working environment and culture for their talents. Today, millennials are inevitably becoming a larger influence on the future of our […]

Filed Under: Open Culture Tagged With: Culture, Team, Values

Raising Your Total Startup Capital in 5 Steps

Jun 1, 2018 By YEC

You’ve got the next billion-dollar idea and you are looking to make the big jump into the “fairytale” journey of an entrepreneur. You have read all the startup books and know everything about the great founders that became successful overnight. The startup journey is similar to a survivor’s journey, and the last person standing is […]

Filed Under: Funding a Startup Tagged With: Funding, Networking, Startup

The Benefits of Mentorship and What It Can Mean for You

May 25, 2018 By YEC

In the early days of my career, I wasn’t enthusiastic about structured mentoring programs. I appreciated the advice given to me by more experienced co-workers and managers and was happy to help my peers when I had the time, but formal mentoring seemed to be taking it a step too far. What could it give […]

Filed Under: Best Practices Tagged With: Learning, Mentoring

Going into Business with Your Best Friend: A Good Idea or Potential Problem?

May 18, 2018 By YEC

My best friend and I would lock ourselves in my tiny, yellow room in Brooklyn, sitting on my bed with a hundred pieces of paper around us, quietly and carefully plotting how we would launch our business. This was an exercise we had done several times during the course of our 15-year friendship, but this […]

Filed Under: Making Your Business Official Tagged With: Friends, Getting Started, Partnerships

4 Keys to Successful Business Budget Management

May 11, 2018 By YEC

Nothing about starting your own company is easy. Thankfully, when it’s just you and your partner, it’s fairly simple to monitor your spending and keep your budget in check. You’ll reach a point though where one person (you) clearing every expense is no longer efficient or feasible. It’s important to empower your leadership team to […]

Filed Under: Budgeting and Personal Finance Tagged With: Bookkeeping, Budgeting, Financial Management

Understanding How/What to Outsource: What Makes the Most Sense

May 4, 2018 By YEC

You already know that building and growing your business can be a challenging (albeit rewarding) experience. Your time and effort built your business, but making the most effective use of these two resources means that, once you’ve reached a certain level of success, you’ll probably find it’s neither practical nor desirable to handle all the […]

Filed Under: Operations Tagged With: Business Services, Expenses, Outsourcing

Why Healthy Competition Among Employees Works

Apr 27, 2018 By YEC

One of my favorite childhood memories is the centuries-old national tradition of color war at camp. I loved the intensity of this week of games, contests and events, as well as the life lessons it imparted. We celebrated when we won and cried when we lost, but we learned to compete and respect each other simultaneously. We are […]

Filed Under: People Skills Tagged With: Competition, Culture, Employees

How to Find the Perfect Niche for Your Product

Apr 20, 2018 By YEC

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone. […]

Filed Under: Marketing Plans Tagged With: Market Segmentation, Niche

The Most Successful Way to Market to Millennials

Apr 13, 2018 By YEC

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials […]

Filed Under: Marketing Innovations Tagged With: Market Segmentation, Marketing, Millennials

Are You Unknowingly Inhibiting Your Team Members from Doing Their Jobs?

Apr 6, 2018 By YEC

Results, results, results: When you’re in a position of leadership, this is probably the thing that occupies your mind and dictates your actions the most. However, as managers and leaders, we are responsible for so much more than just results. We’re responsible for the people we lean on to get them. There’s no such thing […]

Filed Under: People Skills Tagged With: Managing Employees, Ownership, Team

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