Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
You Aren’t in Kansas Anymore, Dorothy: The Realities of Transitioning to an Entrepreneur
Once you’ve embraced the nuances of the small business world, I bet you’ll find it the best time of your life. It’s high risk and high reward, but I’d never trade it for the corporate world. Small business is the American dream.
Ready for Your First Employee?
Small businesses usually start-off as a one-man show. When you are the owner you do everything from emptying the trash to collecting the cash. As your business grows, however, it can reach a point where the volume of work is overwhelming.
Go Where the Money Is: Be Ready for Universal Payments
There’s no doubt that your business should be diving into the world of universal payments. I want to take a little step back this time out and look at the broader issue of “universal payments,” which for my purposes will be mobile card readers and mobile wallets.
How to Take a Slice of the 3D Printing Pie
Some years ago a friend of mine had an idea for a new cross-country ski binding. The cost was so high, he abandoned the project. Today, with 3D printing, he could easily afford to get his prototype made.
Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
Focus Forward Survival Skills: Character, Perseverance and Determination
“The time you could spend wondering ‘Why me?’ is the time you could have spent working your tail off to get better,” — Austin Hatch, two time plane crash survivor.
How to Use Instagram Video in Your Marketing and Branding
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.
You Are Your Company’s Culture: Three Essential Qualities
Have you worked for any large corporations? Some are great to work for; others make employees feel more like the number on their security badge than the smiling face on the badge.
Want to Increase Your Small Business Sales? Hit the Road
If you are looking for ways to expand your business, consider adding a mobile component. Obviously it has to fit with your business model, but here are three ideas to think about: pick up, delivery and on-location sales.
How to Survive Your Startup…Financially
Every small business owner sets out hoping to make good money, but it doesn’t always go that way—especially in the beginning. So the question becomes: How can you survive while your business gets on its feet?