SEER Interactive
SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.
Latest
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business…
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether…
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment….
How to Mentally Unplug When Your Home is Your Office
For those who are fortunate enough to be employed during these uncertain times, working from home has suddenly become the new-norm. While organizations like ours have always offered remote-flexibility, taking the occasional WFH-day is vastly…
How to Fix the HTTPS Not Secure Error
What is HTTPS? HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol that allows for the secure flow of information between a server (website) and client (whoever is accessing the server). HTTPS…
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant…
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced this week that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S. This change will occur…
Give Customers a Digital Newsroom & Add Value to Your Site
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and…
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content…
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a…