SEER Interactive
SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.
Latest
Mobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular…
Job Interview Tips: What Not to Say in a Job Interview
Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on…
Should I Hire an SEO Company?
As a Sr. Team Lead, the clients I worked with already went through a process and determined that SEO was a good fit for their business. In my new business development role, the question “Should…
How Custom Career Paths Can Increase Your Retention, Revenue, & Efficiency
Three months ago I began a custom career path at Seer Interactive so I could follow my dreams of working remotely while traveling the world. It took three months of research and 100 hours to…
SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords…
How Learning SEO Can Improve Your Writing
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow…
What is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of…
Types of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various…
The Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points…
Top 5 Analytics Add-Ons for Google Chrome
Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all…