SEER Interactive
SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.
Latest
Why Bounce Rate No Longer Exists in Google Analytics 4
What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a…
iOS 14.5: What You Need to Know for Facebook
We knew this day would come. Important Updates We Didn’t Know Previously App Campaigns will be immediately impacted and will need to update to latest API With the increase of ‘opt-out’ users (limiting data availability)…
Privacy: Preparing for a Cookie-less Future
Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most? Well… everyone! In this post, we’ll walk you through: A…
Are Header Tags Important for SEO?
While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization. In this article, we’ll…
How to Optimize For Voice Search With SEO Strategies
How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we…
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they…
What’s the Best Way to Utilize Search Data?
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking…
What is Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features,…
10 Easy Ways to Improve SEO Ranking
Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in! 1. Create Content Hubs…
Which LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B…