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Home / Archives for Marty Zwilling

Marty Zwilling

How to Make Sure Your Startup is Built on Values

Jun 24, 2013 By Marty Zwilling

Strategy matters, but without a winning culture and the right values to drive it forward, your strategy will take you nowhere. Good leaders matter, but you need a positive values culture in order to attract the best leaders to compete effectively.

Filed Under: Open Culture Tagged With: Character, Culture, Incentives, Leadership, Purpose, Starting a Business

Investors Seek Out Entrepreneurs with Resilience

Jun 17, 2013 By Marty Zwilling

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from it.

Filed Under: Working with Investors Tagged With: Character, Failures, Innovation, Investors and Lenders, Mistakes, Overcoming Obstacles

Savvy Entrepreneurs Look for More Than Funding

Jun 17, 2013 By Marty Zwilling

Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). The challenge is finding and using qualified affordable support organizations for each stage. Don’t waste your resources on the wrong ones.

Filed Under: Funding a Startup Tagged With: Angel Investors, Business Plan, Developing an Idea, Finding Capital, Investors and Lenders, Starting a Business, Startups

8 Key Focus Elements Will Attract Startup Investors

Jun 10, 2013 By Marty Zwilling

One of the most common failures I see in startups is lack of focus. Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at anything, and will not survive the competition.

Filed Under: Working with Investors Tagged With: Angel Investors, Business Plan, Competitors, Establishing Priorities, Investors and Lenders, Market Segmentation, Product Development, Solving Problems, Startups

How to Say “No” With a Smile and Save Your Startup

Jun 7, 2013 By Marty Zwilling

Entrepreneurs have to know when and how to say ‘no,’ and be good at delivering the message. All startup leaders are besieged with requests for their time, attention, talent, money, or influence, and sometimes even good requests won’t fit into the time and energy you have available.

Filed Under: Communication Tagged With: Communications, Decision Making, Establishing Priorities, Starting a Business, Startups

6 Ways Entrepreneurs Become Great Problem Solvers

Jun 4, 2013 By Marty Zwilling

The real entrepreneurs I know are good at overcoming both people problems and business obstacles, and get satisfaction from the challenge. Some people think this is a talent that you must be born with, but experts disagree. You can definitely train yourself to be a problem solver, if you haven’t already.

Filed Under: Open Culture Tagged With: Decision Making, Overcoming Obstacles, Solving Problems, Team

A Great Product Will Fail Unless You Price It Right

May 23, 2013 By Marty Zwilling

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.

Filed Under: Pricing Strategy Tagged With: Advertising, Business Plan, Competitors, Investors and Lenders, Pricing, Product Development, Profits, Startups, Subscription, Value

How an Entrepreneur Can Be Open But Stay in Control

May 20, 2013 By Marty Zwilling

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise of “control,” so many companies are still pushing back.

Filed Under: Open Culture Tagged With: Collaboration, Crowdsourcing, Leadership, Setting Goals, Social Media, Transparency, Twitter

How Entrepreneurs Qualify for Funding from Banks

May 16, 2013 By Marty Zwilling

A common question I get is “How do I get a bank loan to fund my startup?” The default answer is that it probably won’t happen, because most banks just don’t make bank loans to startups. The failure rate is just too high, and startups typically don’t have the assets or revenue stream to back up the loan. That’s why Angel investors are so sought after by entrepreneurs.

Filed Under: Funding a Startup Tagged With: Banking, Business Credit, Business Plan, Finding Capital, Investors and Lenders, Startups

The Most Admired Entrepreneurs Are Servant Leaders

May 16, 2013 By Marty Zwilling

Startups provide leadership in the market. Entrepreneurs provide leadership to their startup. There are many styles of leadership, like dictatorial, laissez-faire, and democratic. One that I hear discussed more these days, in this age of relationships, is called “servant” leadership.

Filed Under: People Skills Tagged With: Character, Leadership, Listening, Relationships, Startups, Team

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