Marty Zwilling
Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro.
Latest
8 Reasons to Initiate a Startup in a Sluggish Economy
According to CNN Money, the economy is still very sluggish, with only 1.6 percent growth in 2016. Yet if you wait for an economy bubble before starting your new business, you will be making a comparable…
10 Keys to a Business Culture That Can Adapt Quickly
As an entrepreneur, you have to improvise and adapt quickly to survive and thrive in the face of the unpredictable challenges of the market. But this improvisation a not a comedy, although there are some…
8 Key Ingredients to a Profitable Consulting Business
Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Yet, according to statistics from the Small Business Association (SBA),…
5 Success Practices of Ultra-Effective Business Teams
It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top…
8 Disciplines for Transforming Ideas into Businesses
Entrepreneurs are people who dream up new ideas, and then commercialize them into new businesses. Most people believe that the hard part is coming up with the idea, and the easy part is turning it…
7 Ways to Be Your Best in Business When Pressure Hits
We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to…
Every New Business Needs a Unique Selling Proposition
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be…
7 Work Ethic Elements Will Get You Investor Funding
Starting and running a business is hard. Don’t believe the old myth that with a few hours of work a day and a great web site, you can get rich while you sleep. I have…
8 Reasons to Promote Corporate Social Responsibility
Businesses are finding that being socially responsible can be great for the bottom line, as well as good for employee morale. Of course, a company still needs to make a profit to survive, but supporting…
8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of…