The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
Let’s say you’re fresh out of college, and you have two job offers: one with a global megacorporation and the other with a startup out of a San Jose garage. If stability and security were your goals, which would you choose?
For those of you preparing to take on the entrepreneurial life full-time, the best advice I can provide is to be as rigorous as possible with your finances when pursuing your funding goals. It’s never been easier to bring a great idea into reality.
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
A lot of successful large companies opened their doors in small communities and grew into greatness. But often, these success stories have one thing in common: They all tapped into the unique advantages that a small town offers a growing business.
The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.
Have you ever stopped to think about exactly how much worked goes into getting the things we buy from the manufacturers to our homes/workplaces/bodies? It’s truly mind boggling to contemplate exactly how complicated that work is and when you own a business that buys and sells things, I don’t know if any of us can truly understand.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.