Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.
How to Avoid a Freemium Flop
The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
How to Win as an Underdog and Maintain Your Scrappiness as You Grow
Let’s say you’re fresh out of college, and you have two job offers: one with a global megacorporation and the other with a startup out of a San Jose garage. If stability and security were your goals, which would you choose?
Financial Tips for Avoiding Startup Failure
For those of you preparing to take on the entrepreneurial life full-time, the best advice I can provide is to be as rigorous as possible with your finances when pursuing your funding goals. It’s never been easier to bring a great idea into reality.
5 Signs You Should Expand Your Business
It’s important to know when you’re ready to expand and how to begin the process without becoming overwhelmed. But how do you know the time is right?
5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
Small Town, Big Business: The Case for Starting Up in a Small Town
A lot of successful large companies opened their doors in small communities and grew into greatness. But often, these success stories have one thing in common: They all tapped into the unique advantages that a small town offers a growing business.
Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?
The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.
How Carta is Saving Mom and Pop Businesses
Have you ever stopped to think about exactly how much worked goes into getting the things we buy from the manufacturers to our homes/workplaces/bodies? It’s truly mind boggling to contemplate exactly how complicated that work is and when you own a business that buys and sells things, I don’t know if any of us can truly understand.
A New Way to Find Out Exactly What Your Users Are Thinking
One of the biggest startup-related lessons I’ve learned over the past year is that user feedback is essential to creating a successful startup. Too many entrepreneurs fall in love with their idea and end up spending thousands of hours developing a product that, in the end, doesn’t actually fit their customers’ needs.
