John England

John England writes frequently on business, economics, finance, and marketing.

Latest

Don’t Ignore These 4 Essentials to Make Your New Business Thrive

Running a business is no minor feat. No matter what products or services you’re providing, which field or industry you specialise in, or what demographic you’re targeting, it’s bound to be a challenge. Source: Pexels…

How to Define Your Target Market: A Step-by-Step Guide

For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This…