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Don’t Ignore These 4 Essentials to Make Your New Business Thrive

By: John England


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Running a business is no minor feat. No matter what products or services you’re providing, which field or industry you specialise in, or what demographic you’re targeting, it’s bound to be a challenge.

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Even when you’re offering a relatively niche product or service, there are going to be plenty of competitors out there vying for the same attention and intending to make the same sales. So, you’re going to have to work hard to stand out from the crowd, draw in a loyal customer base and maximise your sales and profits, becoming a market leader.

Now, when you start out, chances are you’re going to start out independently and have most of the weight of the business fall on your own shoulders. But eventually, you’re going to have to branch out. One person, no matter how bright or talented, can only have so much expertise and it’s going to take a team of hard working, close-knit individuals to bring your company to life.

Here are four business essentials you’re really going to need to make as much money as you possibly can from your venture!

Customer Support

Customers are always going to have questions, queries and complaints. No matter how well you describe your products or services on your website, someone is always going to need further information about some unexpected specifics. No matter how perfect your product or service may be, someone will always find something to grumble about. So, you need to have someone ready and raring to go who can deal with all of these enquiries as quickly as possible.

We’re living in a world of convenience and people want responses quickly. The sooner your customer support staff can help someone, the more likely they are to continue with that impulse purchase. Have a customer support team at hand to answer phones, reply to emails, comment back on social media posts, process that refund and generally be a hand of support that your customers can reach out to.

IT Support

Businesses nowadays are increasingly reliant on technology. When things go down, your company can quickly slide into chaos – missing sales, frustrating customers and generally generating a bad reputation for your brand is never going to be positive.

You also need to make sure your IT is as secure as possible, to stave off efforts from cyber criminals and hackers who may be looking to infiltrate sensitive data and information. It’s absolutely essential that you have some sort of IT support to ensure everything runs smoothly and no problems arise. For small businesses, IT outsourcing is generally best. It comes with less responsibility than hiring an in house IT team and also ensures that your tech can be monitored around the clock.

A Product Photographer

Sure, smartphones have pretty great quality cameras nowadays and you could take pictures of any products you’re selling yourself. But really, you need to collaborate with a professional product photographer. This individual will have all of the equipment, knowledge and know how to get the perfect shot and display your products in their best light.

Remember, if you’re selling online, your product photos are really all your customers have to go off when it comes to getting a feel of a product. They can’t touch it, try it out or anything else until they’ve already ordered it and it arrives at their door.

A Copywriter

People often underestimate the power of words when it comes to running a business. But words can really do everything your business needs. They can raise brand awareness and give people a feel of your brand. They can communicate your brand values. They can craft blog posts that showcase your products. They can create stand out product descriptions. They can control your social media. So, make sure to have a good copywriter on board to be your company’s official wordsmith.

If you’re looking to take your business to the next level, consider taking this out of house by outsourcing your copywriting. From increasing brand awareness to converting potential customers, a copywriting service like Compose.ly with their team of writers, editors, and SEO experts work to deliver stellar copy according to your commercial goals.

These are just a few essentials your business will need to keep its wheels turning and guide your venture in the right direction. It may sound like a lot. But often, you can collaborate with some of these helping hands on a freelance or outsourced basis. This will reduce your responsibility and mean that you only have to pay on a by-project basis.

Reach out and start scoping out the best talent you can find. Your business will greatly benefit from your efforts!

Published: April 23, 2020

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