Jenna Cyprus
Jenna Cyprus is a freelance writer and business consultant who covers business, technology, and entrepreneurship. She's lectured for several universities, and worked with over 100 businesses over the course of the last 15 years. She's a mother of two kids, and loves to go camping, hiking, and skiing with her family.
Latest
3 Ways to Breathe New Life into Your Small Business
As a small business, one of your strongest selling points is the fact that you can provide a personal touch. Unfortunately, a lot of small businesses fail to recognize this point of differentiation and they…
5 Key Ways to Stay Close to Your Team from Afar
Remote work has exploded as a form of steady employment across the globe. Approximately 43 percent of American employees report spending at least some of their time working remotely, whether they finish tasks at home…
7 Creative Ways to Make Your Storefront Stand Out
Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go…
4 Easy Ways Your Small Business Can Reduce Monthly Expenses
For some small businesses, revenues can fluctuate from month to month. A month of feasting can suddenly give way to a month of famine. And though it’s admittedly not easy to control revenue flow, you…
Who Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or…
Give Back, Get Inspired: How Small Businesses Connect with Community
Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But while there are plenty of mundane ways businesses can partner with…
3 Ways You Could Be Wasting Advertising Money
Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it. However, the money poured into company advertising schemes isn’t always well…
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