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SmallBizClub

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Home / Archives for Dawn Fotopulos

Dawn Fotopulos

Small Business Marketing: Tips from Peter Drucker

Oct 28, 2013 By Dawn Fotopulos

One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers’ shoes.

Filed Under: Marketing Innovations Tagged With: Competition, Dawn Fotopulos, Differentiation, Marketing, Value Proposition

Marketing Tips: The Power of Customer Testimonies

Oct 18, 2013 By Dawn Fotopulos

An important part of marketing is knowing how to leverage your current customer base in order to gain more customers. When people are thrilled with the work you’ve done, they will refer others.

Filed Under: Relationships Tagged With: Customer Acquisition, Customer Loyalty, Dawn Fotopulos, Referrals, Testimonials

How to Market with Your Prices

Oct 11, 2013 By Dawn Fotopulos

Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy

Filed Under: Pricing Strategy Tagged With: Costs, Dawn Fotopulos, Pricing Strategy, Product Development, Value

How to Set Up a Chart of Accounts

Oct 4, 2013 By Dawn Fotopulos

Now that you know how to set up your accounting system and how to hire a bookkeeper, its time to learn about some bookkeeping basics. You may have been avoiding this for a long time, but its easier than you think!

Filed Under: Operations Tagged With: Bookkeeping, Business Documents, Dawn Fotopulos, Financial Management

How to Start the Bookkeeping Process

Sep 27, 2013 By Dawn Fotopulos

Even if you do hire a bookkeeper, you have to be able to give them something to work with. So here’s how you should think about starting the bookkeeping process.

Filed Under: Operations Tagged With: Bookkeeping, Business Documents, Dawn Fotopulos, Expenses, Financial Management, Records, Tax Preparation

How to Hire a Bookkeeper

Sep 20, 2013 By Dawn Fotopulos

Knowing the ins and outs of how to hire a bookkeeper is important for running a successful business. It is essential to get the right person working for you who is a good match for your company.

Filed Under: Operations Tagged With: Bookkeeping, Dawn Fotopulos, Hiring

Setting Up Your Accounting System

Sep 13, 2013 By Dawn Fotopulos

Having a good accounting system in place is essential in order for your business to grow to its fullest potential. Here is your blueprint for setting it up.

Filed Under: Operations Tagged With: Accounting, Bookkeeping, Business Services, Cash Flow, Dawn Fotopulos

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