Bill Bleuel
Dr. Bill Bleuel is an award-winning Professor of Decision Sciences at Pepperdine University’s Graziadio School of Business and Management. Dr. Bleuel’s expertise lies in the quantitative aspects of business. He specializes in the measurement and analysis of operations, customer satisfaction, customer loyalty and customer retention. He has held senior positions in engineering, marketing and service management at Xerox, Taylor Instrument Company and Barber Colman Company. Dr. Bleuel has also experience as general manager in two start-up companies that he co-founded.
Latest
Why Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study…
Who Ever Heard of Bad Loyalty?
Did you ever imagine that there could be an issue with customer loyalty? Could there be a time when customer loyalty may not be the best answer? When we think of customer loyalty we often…
A Win-Win for Social Media
Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services….
Customer Experience Versus Customer Service
One of the latest phrases that is being used is the customer experience. There is certainly a customer experience anytime a customer or potential customer interacts with the company. The following paragraphs outline some of…
What Makes an Ideal Customer?
Brian Woolf has authored two books on best customer marketing. He is often referred to as the “Godfather of best customer marketing.” He says that as a general rule best customers: Spend the most each year…
Word of Mouth Works: A Different Perspective
Everybody knows that word-of-mouth is a major component of customer satisfaction. Most everybody thinks that most word-of-mouth is negative. There has been some interesting research done lately that gives a different perspective of word-of-mouth. A…
The Customer Experience is Evolving
Social media and texting are having a profound impact on the way customers and companies communicate. There have been some studies done by Hailo, a taxi app and by the Pew Research Center. These statistics…
25 Amazing Customer Service Statistics
Here are some customer service statistics that demonstrate the power of a positive customer service experience. Note each statistic is provided with a reference for its source. These statistics were compiled by Gigi Peccolo, the Content Manager at OneReach, a consulting…
How Much Are Your Customer Relationships Worth?
