Anand Srinivasan
Anand Srinivasan is a marketing consultant and the founder of Hubbion, a free to use task management tool for startups, small and medium businesses.
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8 Handy Tips to Generate Business Ideas
As Richard Branson once said, business ideas are like buses; there is always another one coming. Business ideas are everywhere – if you pay close enough attention to them. Although generating business ideas can become…
What Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. …
5 Steps to Planning an Online Business Expansion
There are two ways to expand your business beyond your current setup. One way to do this is by identifying new markets for your existing product. The other way to do it is to offer…
How to Fix an Under-performing Sales Team
“Our leads are not convinced that our product works” “People are working from home. That’s why I have not been able to close leads” “Till we have the new version of the product ready, our…
4 Ways to Create “Top of Mind” Awareness
You could be trekking on the foothills of Himalayas; or sauntering among the pyramids in Egypt. There is one thing you will definitely come across – a Coca Cola logo painted across someone’s shop or…
Do I Still Need Insurance If My Business is Closed?
Almost eight million businesses are at risk of permanently closing due to the coronavirus pandemic. Many small business owners are struggling with the decision of when and how to safely get back to work. If…
Why an In-House Tech Team is a Bad Idea for Small Business
“Focus on your core-competencies, outsource the rest” – this is advice you will often hear in business circles. But do you really know what your core competencies are? Depending on your business and industry, this…
4 Things Your Small Business Can (& Should) Learn from the Tech World
The Covid-19 pandemic has thrown a wrench into everyone’s plans. Business owners thinking about growth and scaling up are today worried about their mere survival. And the hard truth is this – the worry today…
How to Be More Effective as a Self-Employed Marketer
The global economy has entered a phase of uncertainty and one of the outcomes of this is that a lot of businesses are cutting down on their cash outflow. Advertising expenses have been significantly cut…
Creating A Good Customer Experience Framework
A recent survey by Adobe found that customer experience is the most exciting opportunity that businesses want to work on this year, especially during an uncertain economy. This is for good reason. Improving CX has…