Search results for: Elaine Fogel
Expert Quotes to Motivate Your Marketing Mojo
I’m not a big fan of “inspirational” social media quotes. You know the kind I mean, right? (Of course, I’m looking through my Hootsuite streams now and can’t find a good example.) ???? Sure, they’re uplifting, but people tend to share the same ones repeatedly. Boring. Yet, every once in a while, I don’t mind reading…
Read MoreBe a Customer Complaint Hero with These 9 Steps
Some people perceive customer complaints as a pain in the butt. I suggest they take a 180° turn on this attitude. Customer complaints are gifts! (Yes, you read that right.) Although most customers will not take the time to voice their discontent, the ones who do can give you opportunities to investigate and identify where…
Read MoreWhat is Your Marketing Doing to Develop a Better World?
Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by Millennials, social impact is, instead, a way of life and a way of being in the world. It has undeniably…
Read More2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you. Live Video Streaming “If you weren’t using live video to interact with your customers in 2017, it needs to be…
Read MoreAvoid These 3 Frustrating Marketing Errors
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense. I thought I’d share some recent examples, so you can see what to avoid! Example #1 As a Starwood Preferred and…
Read MoreHow to Beat the Demand for Longer Blog Content
If your business or organization has a blog, then you’ll want to know what your readers want: LONGER CONTENT! The annual Orbit Media Studios survey of 1055 bloggers demonstrates that the longer your blog post is, the better results you’ll get. The average blog post this year is up 19% over last year to 1054 words! Now, that’s…
Read MoreAre You Delivering Your Desired Brand Experiences?
One of the key indicators of branding success is how customers experience your brand. If their brand experiences don’t match your brand promises, the disconnect can truly hurt the brand and the organization’s ability to reach its strategic objectives. A 2016 study by the Chartered Institute of Marketing in the UK gives us insight into the relationship between senior leaders and…
Read More7 Important Customer-Related Definitions You Should Know
If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it,…
Read MoreWant Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types of lead generation, one based on inbound marketing and the other, outbound marketing. What’s Inbound Marketing? According to a definition on HubSpot:…
Read MoreHow to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the presidential debates and town halls, have any of the candidates shared their visionary objectives for America? These are their aspirations—policy…
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