2 Reasons Your PR is Stuck in the Mud

You don’t listen to your customers Someone high up in your business decides you really need a video/ blog/ enewsletter. Or someone in a meeting room tells you their idea which they think is the best thing since sliced bacon. They’ve seen it somewhere else for someone else and just *knows* that it will work.…

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Clear Sailing: How to Keep Your Company Afloat During a PR Crisis

Companies are built on reputations. Two businesses could produce the exact same product, but one will receive more customers solely because of their name recognition and the reputation they have built over the years. When something happens that puts your business’s reputation in jeopardy, it is essential that you react quickly and decisively to address…

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5 Ways to Not Pitch Journalists

When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded with several pitches a day, so if you’re unable to get their attention, your news may never see the light…

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5 Relatively Inexpensive Ways to Do PR in Small Business

A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment. Become the…

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6 Tips for Interview Success

As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by now, you’ve had a few chats with the media and secured interviews about your subject. Great job! But now the real work is about to begin, so get ready for some…

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4 Crucial Ways Your PR Department Influences Your Brand

Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public relations department. This group of people manages and improves your business’s public image, which directly influences your brand. Here’s how…

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5 Tips on Pitching the Media

Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. But what’s a pitch? A pitch can be as simple as an email to a journalist that sells…

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4 Creative Ways to Make Customers Come to You

How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
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How to Make PR Work for Your Small Business

You don’t have a whole department for press relations; you probably don’t even have one person dedicated to PR at all. Instead, you have to spread your time out and get press releases written and distributed with a limited amount of time and effort.
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