Posts Tagged ‘Mistakes’
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
Read More Maybe You’re Not Built for Business
Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand.
Read More Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Read More Employers Face Stiff Affordable Health Care Act Excise Taxes
The Affordable Health Care Act (ACA) (“Obama Care”) may lead to stiff excise taxes for larger and midsize employers that misclassify employees as independent contractors.
Read More The Game of Life Begins Again Now
Are you disappointed in yourself that you made a mistake you simply should not have made? We’ve all been there. We all (at least, I) continue to “be there” from time-to-time.
Read More The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
Read More Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
Read More Don’t Answer That Objection!
A few days ago, I was tagging along with a sales person on a call. It started well, then the customer expressed an objection. That’s when things started to go wrong.
Read More Are You Making it Difficult for Your Customers to do Business with You?
Feedback from your customers is critical to the success of your business, but there are many things they are simply not going to tell you. Just because your customers are not saying anything about them does not mean they are not costing you business.
Read More 5 Steps to Deal with Business Downtime
Unexpected downtime can happen at any time and accidents happen, though we should note that they should always try to be mitigated. Firstly, as it says on the back of the Hitchhikers Guide to the Galaxy, “Don’t panic.”
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