Posts Tagged ‘Millennials’
4 Ways to Better Market Your Brand to Millennial Consumers
With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S., companies from every industry are vying for this generation’s attention.
Read More More Interested in Making a Difference Than Profits? Social Entrepreneurship.
What if smart and energetic entrepreneurs could “disrupt” a social problem and give us whole new ways at looking at solutions? That’s the heart of social entrepreneurism.
Read More Franchises That Appeal to Millennials
The Baby Boomers have been the consumers to care about for a while now. But the Millennials are nearly as large a generation as the baby Boomers, and they are becoming a purchasing force to be reckoned with.
Read More Offline Conversations Rule for Millennial Word-of-Mouth Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
Read More How to Target Millennials with Digital Marketing
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
Read More Building Trust with Gen Y: Focus on Meaningfulness
By 2025, approximately 75% of the world’s workforce will consist of millennials (Gen Y), according to a study from the BPW Foundation. Companies that survive past 2025 will be those that develop the trust of the millennial workforce.
Read More 7 Ways Your Small Business Can Improve Its Social Media Marketing
If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?
Read More Surviving the Imminent Millennial Takeover
We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
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