Posts Tagged ‘Data’
How Can Small Businesses Deal with Big Data?
The term ‘big data’ may sound intimidating, particularly to small businesses. Still, big data can give small businesses powerful leverage over larger companies. In today’s modern world, businesses have access to a large amount of structured and unstructured data that enables them to solve problems and enhance their efficiency. What’s more, big data allows small…
Read More4 Essentials for Business Technology Management
Proper business technology management is imperative in the information age. It plays a huge role in helping businesses find success. Overall, technology is what fuels business growth and managing technological assets is as important as managing any other business asset. Here are 4 essentials for business technology management. Maintain a Strategic Technology Plan The single…
Read MoreWhat You Share Online Can Be Your Biggest Security Threat
Receiving “likes” in your social media accounts triggers the same feelings you get when you eat your favorite chocolate. And that’s not even a joke. Experts say that it’s that feeling which makes quitting social networking so difficult for most of us. The problem with this, however, is not the number of hours you spend…
Read More7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to…
Read MoreSafety First: How to Test Your Cloud Backup Solution
More and more businesses seem to have their head in the “cloud” these days. A new survey shows that small- to medium-sized businesses (SMBs) who use cloud backup storage recognize its positive values, overcoming unsubstantiated rumors of massive security failures to recognize the service for what it is—a scalable and secure backup option uniquely beneficial…
Read More6 Outdated Practices That Are Slowing Your Business Down
To be profitable as a business, you should always be attempting to evolve with the times. Not doing so can lead to major inefficiencies and losing your competitive advantage to more savvy competitors. Below are six outdated practices that could be slowing your company down. Keeping Everyone in the Office One in five Americans now…
Read MoreThe World of Social Engineering When Vishing and Smishing Attack
Have you ever received a phone call from someone pretending to be your banker or phone company only to discover it was a scam? Hackers are pretty bold and they are definitely okay with lying to you to gain your trust. They know if they build a relationship especially that you will probably hand your…
Read MoreMarketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…
Read MoreCritical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail customer data breaches that have made headlines in recent years. Skimmers are hardware devices that are surreptitiously installed on your card readers.…
Read MoreBig Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your network. You can accurately state that you have big data at your fingertips. But it…
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