How Can Small Businesses Deal with Big Data?

The term ‘big data’ may sound intimidating, particularly to small businesses. Still, big data can give small businesses powerful leverage over larger companies. In today’s modern world, businesses have access to a large amount of structured and unstructured data that enables them to solve problems and enhance their efficiency. What’s more, big data allows small…

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4 Essentials for Business Technology Management

Proper business technology management is imperative in the information age. It plays a huge role in helping businesses find success. Overall, technology is what fuels business growth and managing technological assets is as important as managing any other business asset. Here are 4 essentials for business technology management. Maintain a Strategic Technology Plan The single…

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What You Share Online Can Be Your Biggest Security Threat

Receiving “likes” in your social media accounts triggers the same feelings you get when you eat your favorite chocolate. And that’s not even a joke. Experts say that it’s that feeling which makes quitting social networking so difficult for most of us. The problem with this, however, is not the number of hours you spend…

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7 Ways a CRM Can Supplement Your B2B Marketing Efforts

B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to…

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Safety First: How to Test Your Cloud Backup Solution

More and more businesses seem to have their head in the “cloud” these days. A new survey shows that small- to medium-sized businesses (SMBs) who use cloud backup storage recognize its positive values, overcoming unsubstantiated rumors of massive security failures to recognize the service for what it is—a scalable and secure backup option uniquely beneficial…

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6 Outdated Practices That Are Slowing Your Business Down

To be profitable as a business, you should always be attempting to evolve with the times. Not doing so can lead to major inefficiencies and losing your competitive advantage to more savvy competitors. Below are six outdated practices that could be slowing your company down. Keeping Everyone in the Office One in five Americans now…

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Marketing and Big Data: Finding That Needle in the Haystack

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…

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Critical Steps for Protecting Customer Data in Your Small Business

Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail customer data breaches that have made headlines in recent years. Skimmers are hardware devices that are surreptitiously installed on your card readers.…

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Big Data: Information is Not Knowledge

Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your network. You can accurately state that you have big data at your fingertips. But it…

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