Measure What Matters: Business Metrics

A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely financial metrics like lifetime value of a customer and profitability. Today, I’d like to explore the marketing/sales and employee metrics that we help clients define…

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Why the Old Marketing Funnel is Broken

The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now…

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Structured Cabling: The Business Owner’s Quick Guide

If you read TTI’s recent article comparing point-to-point cabling and structured cabling, you already know that we’re singing the praises of structured cabling. After all, it’s cost-effective and easy to repair, and it offers impressive flexibility and an outstanding lifespan. However, before you schedule your installation session, you should gain a full understanding of the system your…

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4 Reasons to Love Complaints

We all know that one person who loves to complain. It feels as though they always have something negative to say about the food, or the service, or whatever they deem sub-par that evening. As much as this type of person may annoy you personally, small business owners should love the complainer. In fact, embracing…

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A Digital Estate Planning Guide for Small Business Owners

Do you ever stop at some point in your life and wonder what would become of your properties in the unfortunate incident of your death? It is a picture that is hard to fathom. Luckily, through will and estate planning, you can now allocate who gets what and when. The biggest asset for most small…

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We Claim to Be Data-Driven, Yet We Ignore the Data

Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of what I see in the practice of sales and marketing. We are surrounded by data about what drives sales and marketing effectiveness. Hundreds of market research reports, done by thoughtful researchers…

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You Are What You Measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much more.…

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Top 5 Analytics Add-Ons for Google Chrome

Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions As of May 2017, an estimated 59% of all desktop usersuse Google Chrome If we look at digital analysts…

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