How the Leapfrog Effect May Affect Your Business

The “leapfrog effect” has become a global development buzzword, and it’s easy to see why. It’s an appealingly optimistic concept: the term refers to the phenomenon, in fast-growing emerging economies, of technological advances permitting shortcuts in infrastructure building. Instead of working through all previous iterations of a technology, countries are able to jump straight to…

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5 Mistakes to Avoid When Choosing a Business Phone System

Any business worth its salt has a quality phone system in place to ensure its customers have a reliable way to contact the company. It’s a tried and tested method that allows a managed interface between the company and its clients. Traditional telephone systems have been in place for decades. However, with current trends and…

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Communicating on the Go

Today’s technology makes it easier for small business owners to stay connected even when they are away from the office. With the smartphone and other portable devices, you can do so much more than just make phone calls.
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Are You Tuned in to SMS Marketing?

Although the first text message was sent 22 years ago—before the mainstreaming of email and the Internet—nothing in the technological landslide that has occurred in the last two decades has come along to surpass the popularity and efficiency of short message service (SMS).
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